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Social Media Monitoring For Competitive Analysis by konnect social
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Social Media Monitoring For Competitive Analysis by KONNECT SOCIAL
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| Article Posted: 10/05/2013 |
| Article Views: 442 |
| Articles Written: 1 |
| Word Count: 571 |
| Article Votes: 0 |
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Social Media Monitoring For Competitive Analysis |
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Internet Marketing,Marketing,Search Engines
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Social Media Monitoring For Competitive Analysis Social media monitoring is one of the smartest ways of brand management online. Question is how to go for it? Effective brand management is indispensable in the fiercely competitive commercial today. Most large and small enterprises are now trying to use the huge potential in social media websites. Efficient social media competitive analysis is therefore the best way to achieve the goal. How to Go For It Analysis and monitoring social media involves – • Consistent monitoring of conversations relating to your brand. • Checking news, forums, blogs, social networks, PPTs, and videos relating to your competitors. • Classifying conversations in terms of relevance and theme and putting them in one dashboard. Monitoring for Best Results An example of checking and getting best result is some of the processes used for social media monitoring India. Here the conversations available in social media are organized, classified, and responded quickly. Using team collaboration process interactive charts are that helps analyze the activities undertaken for business promotion through social media. Basing on all these efforts custom reports are generated commensurate to the mission and vision of the organization. Benefits of Social Media Monitoring Major benefits of using the monitoring system are – • You can develop substantial social media competitive intelligence. • It will help you establish bench marks based on best practices of content marketing on social media sites. • General awareness that is the outcome of use of such intelligence and analysis will lead to business growth in consequence. Best Use of Social Media In essence; you have to take care for making best use of social media resources. It may so happen that you could be highly successful in one part and failure in the other in respect of the task entrusted. This is one thing you need to avoid. When a task is given you need success in totality and not in fragments. That is what is referred by appropriate use of competitive intelligence. Social Media Metrics For pursuing social media competitive intelligence you can use the metrics. You have to gather knowledge about all your competitor brands. The knowledge will help you in devising winning strategies on determination of prices, attention, audience, reach, services, and perceptions. Qualitative metrics will enable you to follow all the moves of your competitor. You can easily decide when to match up and when to ignore them. Some of the best metric tools like free Google Alerts will deliver the information at your doorsteps. Among browsers both Chrome and Firefox offer multiple metrics options. In any case competitive intelligence helps you move faster and remain ahead of the competitors. CRM Tools Like traditional ones, there are also social CRM tools. Use of qualitative CRM tools can help you generate best results in monitoring and analysis of social media. Some of the advanced and highly effective tools are the Kony mobile CRM, Radian 6, Social texts, Batch book, Nimble, MZinga Omni Social, and Microsoft Dynamics CRM/Yammer. These tools help mobile conclusion of sales, analysis of social media conversations, international collaboration, data visualization, and report generation. Some of them are especially suitable for small and medium organization. Bottom line of all these is that not only to stay ahead of your competitors but even to remain in the contention in modern business world, you need social media support. Monitoring, analysis, intelligence are the requirements and CRM tools are the means to achieve them.
Related Articles -
Social Media Monitoring India, Social Media Competitive Analysis, Social CRM Tools,
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