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Every business needs a marketing plan in order to thrive in the world today, but even more important may be an online marketing strategy. Search engine marketing is one technique that many companies are implementing as a part of their online marketing campaigns. The following are three of the major benefits that come with SEM. One of the main benefits of SEM is that search engines are used most for locating information on the internet. It is estimated that 74% of individuals who use the internet use search engines to find what they are looking for. After they have found what they need, an estimated 82% are followed up through a personal visit, a purchase, or perhaps a phone call. Another large benefit of search engine marketing is that it can be extremely targeted to the audience that you want to reach. When you implement a search engine strategy with the right company, you will generally receive content that is custom made to the needs that you have. Keywords are used to catch the attention of the search engines, which will pull your website up ahead of others if your strategy was implemented correctly. A final benefit of SEM is that it typically doesn’t cost too much to create and implement a strategy. There are businesses available to help you with the content creation and management, and the cost for their services and products compared to the costs that you may make in profits as a result of the SEM campaign will be minimal. In addition, many companies pay for expensive ads in phone books, by direct mail, and other strategies, which often do not reach the audience that they are trying to reach. Whether you are looking for a way to increase business in a company that has been around for a while, or if you are just starting out and want to get a good flow of business right away, implement search engine marketing as a way to drive business to your site.
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