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After a mesmerising summer of sport in 2012, with the lasting memories of the London Olympics and unprecedented success of the Paralympics, along with huge personal triumphs for some of our top sportspeople, many might have presumed that 2013 would be a quiet year for sport. Think again… After the phenomenal success of Britain’s home-grown talent in 2012 and the way in which our stars have been catapulted onto the world’s sporting and celebrity stage, sports public relations is thriving. It was a great way to start another huge sporting year, but what’s next in the calendar? With the 77th edition of the Masters Tournament teeing off in April, all eyes will be on Rory McIlroy. Can the world number one and two-time major champion build on his success and go onto even greater things in 2013? Tiger Woods will be one of a host of names trying to take Rory’s crown. With the American currently eyeing up the world number one spot and an eighth win at the Arnold Palmer Invitational in Florida, it should be a close battle in Augusta next month. May sees the return of the UEFA Champions League final to Wembley for a record seventh time to mark the Football Association’s 150th anniversary. The hosting of football’s biggest club match will do wonders for football PR within England. May also sees Dublin host two European rugby finals. Both the Heineken Cup and Amlin Challenge Cup finals will be held on one epic sporting weekend in the Irish capital. The Guinness will be flowing as over 70,000 rugby fans are expected to descend on the city in what will be an exciting spectacle of the best rugby Europe has to offer. This summer will also see the cream of the rugby crop travel Down Under in June as the British and Irish Lions tour Australia. After an exciting and unpredictable Six Nations, many places are still up for grabs and players will be out to impress Warren Gatland and his backroom staff. After the agonising 2-1 Test defeat to The Wallabies back in 2001, the Lions will be desperate to secure their first series win since 1997. With more than 40,000 rugby fans expected to travel to the other side of the world to support the famous side, it should make for edge-of-the-seat viewing when the first Test kicks off in Brisbane on June 22nd. June also sees the return of strawberries and cream at Wimbledon. After losing out to Roger Federer in last year’s final, but then going on to win Olympic gold and the US Open, Andy Murray will be confident of finally clinching the ultimate title for any British tennis player. With Ivan Lendl in his corner, there’s no reason why the current world number three can’t go all the way at the All England Lawn Tennis Club this year. Another huge clash, the Ashes, returns to English shores this year, with the first Test getting underway at Trent Bridge in July. It should be a thrilling few weeks for the Barmy Army. With so many wonderful sporting events still to come in 2013, sports PR companies continue to ride the wave of success that came as a result of an outstanding year for sport in 2012. With the buzz surrounding Andy Murray at Wimbledon and the Ashes final Test match at The Kia Oval, there won’t be a London sports agency missing out on the action this summer!
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