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Enterprise mobility happens to be the latest concept adopted by businesses across the world for convalescing their business. Business owners from across the globe are adopting it to increase productivity of their employees and soar their revenues. Companies are increasingly deploying them in their sales department to make it perform better. They look it as a tool that would help sales people do their job better and reporting their bosses in real-time. The big question here is how many of them are adopting this concept with a proper strategy. There has to be a motive behind deploying enterprise apps in a business. In this write up, I will talk about about few secret motives behind using enterprise mobile apps by the businesses. Revenue focussed representatives – By gearing a sales representative with mobile sales productivity tools, companies can make their best sales representatives perform even better. Sales people can dedicate more time to actual selling time in comparison to after sales work that includes updating their registers and logs, researching information about their opportunities and adding new records within an account ecosystem. These things undoubtedly take time to conclude even if sales representatives are equipped with sales and productivity mobile apps. These apps can integrate with your company's central server and business owners can retrieve all the capital invested in adopting enterprise mobility program in just three months of its adoption. Automating the lead to opportunity conversion process – The availability of enterprise mobile apps would prevent sales managers from attending a flurry of phone calls every day. They can stay connected through enterprise mobile apps developed by companies like Copper Mobile. Moreover, they can connect these apps with enterprise systems sales process and automate them based on specific variables. The best example in this regard could be – call list being automated by geographic location and record's score. Through this, in-house sales representatives can make a call on that list using enterprise apps that would allow them to record the conversation in the CRM system. Complete view of the deal pipe – Forecasting and making estimations about sales is perhaps the toughest task for the sales department. It is very important for businesses to create daily syncs and communications with their field sales representatives, as it is a very essential part of the process. It ensures that the company would hit the forecasted target and even exceed it. CEOs, CROs, sales managers can use this information received from the field to guide the deal in a shorter cycle. They can do this by providing an additional presence on the account; leverage their network and rendering important professional advice to their field sales representatives. Shorter sales cycle – Companies that own any sales related enterprise app, often tend to create a repeatable science to take an opportunity through the sales cycle. They can reduce the sales cycle from 15 days to just seven days by harnessing the opportunities given by the information shared through enterprise apps. Establish credibility at every opportunity – Credibility of a sales representative is lost at that very moment, when he walks into his client with a laptop backpack and see a sleek iPad in client' hands. This shows that you are carrying a wrong device and the client has faster, better, advanced and enhanced device than you. Remember that to put first impression or establishing credibility in the first instance of any planned or even unplanned meeting is very crucial for sales representatives. By giving smart devices and spontaneous enterprise sales apps, businesses can help them make a strong statement and assurance that he will get the job done by convincing that potential client to become a confirmed client. The author works with enterprise application developer provides Dallas enterprise app development for renowned companies like Cienna, Cisco, and Verizo. A global organization, the firm is also a leading android app development companies in India.
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