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The other name of Silicon Valley is "tech alley" and it has always been a very popular destination for technology companies (regardless of their age) to go and hit their stride. But the pace at which it is changing, no wonder if it becomes new Madison Avenue. Though there are clouds of uncertainty and improbability because we still don’t know how technology would evolve in the near future. Despite this fact, the digital or the mobile app advertisement industry has witnessed a massive turnaround. This growth has compelled experts to estimate that it will be more than 1/5th of the entire advertising industry budget in next three years. With more customizable ad spaces, better focussing and better deliverables to potential clientele, it is just the right thing for business owners to invest in and plan to be with, in the future. It has slowly converted into an opportunity that business owners should not dare to miss. I feel that it is time for business owners who are amongst apps and app developers to be more serious about their mobile apps ad strategy. Experts of the industry remind that we saw thousands of ad agencies sprouting in a few weeks during ad revolution era; this industry is also showing the same symptoms. Keeping this in mind, business owners and app developers should devise their strategies and to assist them, I have some tips to give. These tips are mostly useful for business owners because they are actually in the epicentre of the every business process. Targeting capabilities – The first tip for business owners having their exclusive range of mobile apps is that they have to enhance their targeting capabilities. For this, they should look for an ad network that could trace their primary customers. Moreover, it should be aware of the demographics given to it. It should have tools and metrics to keep app's importance in the centre and doesn’t let the quality go down. Industry knowledge – I have already mentioned in the beginning that the industry is going to get bigger in coming future. This means business owners will have to increase their marketing budget. Thus, it is crucial that they vet their ad network out and apprehend the level of expertise it has. For if they don’t do this, they would either end up wasting lots of money on ad campaigns or being kicked out of the competition in the early stages. Proper analytics – This is the basic principle of running any business, to measure how it has been going and take necessary steps to ensure that it moves in the right direction. The other name for this process is "Analytics" and business owners should look for ad agencies that give timely report about ad's performance. Impressions – This could be a tricky tip. A business owner would always look for the agency that gives the maximum number of impressions on the ads. In this context, business owners need to ensure that the data they are giving them is: 1. About the type of clientele they want to chase or target 2. Does not have huge duplications of other networks they are using Thus, they should look for networks that work with different publishers on exclusive basis, as it will put the app in front of potential customers. CONCLUSION In the end, my most important piece of suggestion is that to cultivate all this; you need to research on your level. Not only research, but also targeted and relevant research. Think first and then, search what works best for you. Apart from this, take a sneak peak on what your competitors are doing and what is missing in their campaign? You add those features and see the entire traffic being diverted towards your business app. The author works with an enterprise app development company with its team of app developer in Dallas offering mobility consultant to enterprises. The android development companies has created more than 300 applications for clients from various industry verticals.
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