clickncompare.co.uk a website that lets you compare mobile phone contracts reports that on average Britons spend in excess of two hours and 11 minutes daily on a connected device, and spend over 45% per cent of this time using two or three devices simultaneously.
More than half of the 1,350 UK Smartphone owners surveyed also said they use their Smartphone’s for day-to-day tasks.
This rose to 70 per cent among 18-30 year olds, 52 per cent of whom said their Smartphone is a "lifesaver", according to the FishEye cameras study.
Smartphone dependency can lead to a condition called 'nomophobia', meaning the fear of being without your mobile. It is also linked to 'omni-screening' where users must always be at arms-length from a device.
More than half of all users said they prefer to check their smartphone if they have any “downtime” rather than just sit and think, which rose to 62 per cent for 18-30 year olds.
More than a third said they check their smartphone if there’s a lull in conversation with friends, while 44 per cent said their Smartphone makes their commute more enjoyable.
The study also found one in six Smartphone owners had used their phone for online shopping in the last fortnight, whether is was for browsing, researching, or buying.
Four in ten people said they often shop online whilst bored, rising to 58 per cent for 18-30 year olds.
Elkington said: "There’s no doubt that connected devices have changed the shopping process but even how people regard it. Shopping, particularly browsing for inspirational products such as holidays or higher-value items, has become part of the evening’s leisure time for Britons.
"As people are becoming more adept at using these devices, they’re hopping between them – a more parallel use than the sequential method we’ve seen in recent years.
"However, Smartphone’s are increasingly the entry point into the digital world so advertisers should consider it as the ‘first date’ – enticing people to find out more at a convenient time without coming on too strong in terms of information or call-to-action.”
An interesting stat is that that people are now more internet savvy and use devices to compare mobile phone deals and compare phone contracts and ClicknCompare has reported a 1000% increase in users searching there site for the best mobile phone deals.
Author Info: If you are looking for best and Cheap Phone Deals and living in UK then do visit to clickncompare.co.uk and compare mobile phone deals. Choose best deal for you and save to money today.
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