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Why SMS? Almost everyone around the world are able to get connected as there are more than 5 billion people on the globe own a mobile phone and are able to receive SMS. SMS (Short message Service) is a text messaging service component of phone, web or mobile communication systems. It uses standardized communication protocols to allow fixed line or mobile phone device to exchange SMS. At the end of 2010, it is estimated about 80% of active mobile phone subscribers are actually using SMS messaging as it is the most widely used data application. The term "SMS" is used for all types of short text messaging and the user activity itself in many parts of the world. There are many advantages of using SMS as a part of a marketing tool. Most businesses and organizations all over the world has realized the huge potential of the ability of SMS messaging to interact with clients, suppliers and employees by using SMS other than using the common method such as email. Compared to sending emails for mass communication, SMS seems to be a better way of communicating the message to the audience. Regardless if the purpose is to promote or even to send a reminder to the specific audience, statistic has proven that there are 98% of text messages are read compared to 20% of emails being read – as there is no need for access to text messages as long as one owns a phone. Effective and easy Sending SMS do not only limit to one or two numbers as it can also be sent in a bulk. Bulk SMS allows one to send a large number of SMS to mobile phone terminals. Not limiting to that, it is also widely used for entertainment and mobile marketing. As one of marketing tools as it reaches to a large number of audience mostly by media companies, enterprises, banks and consumer brands. Bulk SMS is also actively used for alerts, reminders and marketing communication with the customers. It reaches a large number of audience, it allows you to send SMS to mobile phones just anywhere around the globe as long as you are connected to the internet. It doesn’t require any software and can be done from the web. As technology advances, sending SMS can also be done through the web with a single click and can reach to a large number of receivers. Move on with the rest of the world Let’s not be left behind whilst others are moving along the technology that is advancing through time. We can’t deny that numbers definitely do not lie. The fact that everyone is always connected through their mobile gives an added advantage to reach out to anyone, everywhere in the world – depending on one’s need. So, how effective is bulk sms in Malaysia? Almost everyone never leaves home without their mobile phone. Chances to be connected to the audience are very high, with a minimum cost to bear. It can be concluded as one of the best mobile marketing tool that can be opted. Author Bio. Jerra has been blogging for more than 10 years now and enjoys writing about almost anything - from fashion to history. She started as a designer in the advertising industry in 2005, she always keep in mind that advertising will always be made bigger as technology grows in time so that she will never be left behind.bulk sms and bulk sms in Malaysia
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