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Google released Panda in February 2011. The change aimed to lower rankings of “lowquality” sites and raise the rankings of high quality, relevant content sites. Now, more than 2 years later, it is clear that Panda, and revisions to Panda since it was introduced, emphasize “fresh” and “relevant” content. A review of the results for a very highly competitive search term - “answeringservice” – showed that two of the companies that were in the top results in Google were new. One of them was less than 6 months old and it was either in either the number 1 or 2 position for answering service, phone answering or telephone answering. The one thing these two sites have in common is that they were both built on the WordPress platform. Pandas changes semem to put an extraordinary emphasis on “freshness” of new relevant content, allowing some sites to achieve a top ranking in Google very quickly. WordPress, which was originally developed as a content management platform for bloggers is now used by some of the largest companies in the world. Small businesses, most of whom developed their websites in the last decade using HTML are now faced with a tremendous opportunity. Those that recognize this and convert their existing HTML website to an SEO optimized WordPress site – and then regularly post their own new content, will have a significant advantage over their competitors. In addition, a recent survey by SMB Digitalscape shows that 60% of small business websites don’t even feature their telephone number on their website. Forbes reports that 80% of callers that are sent to voicemail hang up. So by featuring your small business telephone number prominently on your new WordPress website and engaging one of the new cloud-based small business answering services, that have emerged in the last 3 years, like US Answer and Main Virtual Office, small businesses can gain a substantial advantage over more than 60% of their competitors! About Jim Plunkett Formerly a lead engineer on the cleanup of the nations worst hazardous waste sites, Jim entered the dot com world in 1999, Co-founding Vacation Harbor (think Air B&B 1.0). Jim is presently Co-founder of US Answer a cloud-based answering service and mobile app for small businesses.
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