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An important aspect of SEO is link building which means that there should be hyperlinks from other related websites to the website for which SEO is being done. In search engine optimization or SEO link building is such an important aspect that there are link building companies only involved with this aspect of SEO and specialize in this aspect alone. The importance of SEO link building has been brought to the fore because the search engine crawlers move from hyperlinks to the target web pages. (Here the hyperlinks can be compared to roads leading to destinations which are web pages of your website on which the crawler moves). The more roads or hyperlinks that lead to your website, the better is the ranking of the website on the search engine. Links that join websites can also be compared to votes in a democracy. The more the votes or links are the better the chances of winning for the website. SEO link building has gained so much importance because of this important factor that influences search engine ranking and link building companies are thriving because of the vital importance of this one crucial SEO technique. Although links are not the only important aspects of good SEO yet a great amount of importance is attributed to link building as it is known that algorithms of search engines are based on factors based on links. Through links,search engines are able to analyze the popularity of a website in general and the web page in particular based on the number and popularity of pages linking to them. Other metrics like trust, spam, and authority are also judged by the quality of the linking site and the relevance of linking. Websites that can be trusted see to it that they link to other trusted sites only and websites that are not trustworthy will generally have very few links from trusted sources. Before embarking on a SEO link building effort link building companies that understand the methods used to weight hyperlinks that search engines use. This can be understood by understanding the elements of the hyperlink that are considered in the algorithms used by search engines. Only the experience and the analysis of the results that are accrued can link building companies come to logical conclusions about how links are evaluated by search engines and these too are just intelligent assumptions and no full proof techniques that will give the same results every time. Lyan Smith is author of this article. For further details about SEO link building and link building companies please visit the website.
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