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The web traffic in India has increased by a tremendous margin in the last few years. From kids to adults, the dependency on the web portals and Internet sites has grown manifold. Rise from purchasing the minute requirements that cost a few rupees searching homes that cost up to crores, the online dependency has witnessed a turbulent upward thrust. En-cashing this opportunity is a number of real estate websites in India that have been trying to fill the vacuum between the buyers and the developers. The developer have their own websites where they are promoting their project but the buyers are searching for their dream homes and it becomes a necessity to research before making the most importance and most high-budgeted purchase of their lives. And the continuous demand of transparency, need for high quality information, verified properties and a comparable projects approach has lead to the extensive use and popularity of such websites. The best property portals provide a common web platform wherein one can buy, sell, rent or lease residential as well as commercial properties in various parts of the country. These portals provide useful information about the projects that help the buyers to make an informed decision. Thus, not only the price and units is displayed on these websites but also comprehensive information like the interior specifications of the projects, their location advantages, the amenities offered in the project along with the information of the developer. The property portals have been topping the charts of the E-Commerce websites as they are seen as a trusted source not only by the buyers but also by the developers. The developer who earlier were dependent on the traffic solely on their sites are now getting the benefits of being listed on these sites as well. At present, according to a researched report, the size of the property websites in India is around 250 crores at present and it is estimated to grow at a surprising compound annual growth rate of 50-100 percent in the coming years which is a miracle for any industry. The urban areas especially have been more inclined on searching homes online and these property websites are acting as the first medium to search the property needs.
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