In the digital world that we live in, PPC advertising is an absolute must for any company trying to stay relevant. Without a successful website or web presence, you are, in essence, really up a creek. It’s a sign of the times, and the fact remains that unless you have an internet presence that has meaningful connections with prospective customers/clients, you are invisible to the world. |
This begs the question: what can PPC do for your company? You figure you’ve already got a few irons in the fire, so PPC may not be of use right now. The careful businessperson in you may still be reticent on pulling the trigger to include PPC in your online marketing strategy, but you’re thinking there might be something there.
If this is you, here are three things PPC advertising can do for you:
Faster Results — When it comes to using your standard SEO strategies, you are doing all you can to set up your website for sustained activity. The value of using PPC advertising is that you can capitalize on matters pertinent to time, season, or strict schedule, and you get results faster. PPC also gives you a reliable website traffic, whereas general SEO practices are based on the idea of building and tweaking over a period of time.
PPC Benefits & SEO Strategy = Great Team — Search engine optimization works off of the notion that you're able to isolate keywords whose use will funnel traffic to your online presence. By utilizing PPC as part of your online marketing, you're able get even more keywords and specific search terms that will undoubtedly make the SEO-related traffic to your site increase. The more eyes seeing you, the greater chance you have for conversion.
PPC Advertising Increases Reach — If you look around, you'll notice that businesses are always trying to vary their online presence through forms of social media. Each platform is a way to reach an audience, and the same idea can be thought of in terms of PPC & SEO strategy. Whether the reach or connection is organic or not, the strength of using a combination of both is that you now have a two-tier approach to getting eyes on your website. You’re casting a bigger net, and that usually means good things.
As with most things, there’s always a downside. One thing that PPC advertising can’t do is give you exact information on when you’ll hit an optimal ROI (return on investment). You pay for PPC only when an ad is clicked, and this makes it easy to manage your costs and figure out what your ROI can be. Remember, though, that PPC can drive website traffic, but if all it's doing is getting people's attention to go to your site as opposed to interacting with the site, you’re not seeing conversions into sales/transactions.
PPC advertising is becoming a juggernaut in the digital marketing and advertising game, but it still has its pros and cons. Nonetheless, if your company is looking for website success & optimizing its online marketing, coupling PPC advertising with standard SEO practices is worth checking out.
Click here for an Austin advertising agency specializing in PPC advertising and marketing in the digital age.
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