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Branding strategy plays a very important role in an online game’s success. A game’s business mark reflects the message that the company wants to convey to its customers. Let’s have a look at some of the top online games logo and see what they represent: 1. RuneScape: RuneScape is a popular online role-playing game that is also recognized by the Guinness Book of World Records. This game takes place in a medieval fantasy realm and the same theme has been used for the trademark. The text is scripted in brown color with a historic touch. The 3 dimensional effects of the text add a touch of reality to the monogram. There is also a picture of a sword between the two words that adds an imaginative and action-oriented touch to the image. 2. OGame: This is a space war-themed game and the same reflects in their emblem. Their brand mark consists of silver colored text with 3 dimensional effects. There is also an image of a planet with rings that add an imaginative and contemporary look to it. The thick and straight fonts make this design intimidating and authoritative. 3. Zelderex: In this game, the players assume the role of a great leader and try to seek control of the galaxy by any means possible. The design of this monogram is appropriate for the outer-world experience. The text is scripted in sharp edged silver colored type-face that is crafted with 3 dimensional effects. The text is crafted with florescent green colored edge and a contemporary touch which makes it modern and fashionable. 4. AdventureQuest Worlds This role playing adventure game is also known as AQWorld or simply AQW. Their monogram is fully text based with two different types of fonts. The word ‘Adventure Quest’ is written in scripted fonts while ‘World’ is written in thick and bold fonts. Light brown color is used for the text which gives it an earthy look. This also adds a traditional and historic touch to the design. 5. Auditorium: Auditorium is an online music-based puzzle game that was originally released as a flash game. Their brand mark is sophisticated and chic. It consists of the business name in thin and softly curved fonts with an image of a colorful sound equalizer. The dark colored background with white spots adds an imaginative and contemporary appeal to the image. In a nutshell, a good video game logo reflects the true essence of the game. It represents the aggression and thrill of the game touch that makes it attractive and intimidating. The fonts used are generally straight and thick with 3 dimensional effects that make it look real and contemporary. Dark colors are used for the background to make the trademark daunting.
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