Getting a website on Google is not an easy task but not that tough also. Only a proper strategy can help you in putting your website on Google. If you want to promote your website on Google or other search engines, you must hire a Search Engine Optimization (SEO) expert. SEO is divided into two parts i.e. the on-page SEO that covers all main changes in the website and off-page SEO that covers all activities outside your website means online work. Firstly, we should finish all on-page work without making the website live. On page work on your website will help you not just to rank on Google but to perform on all major search engines. There are some strategies, which we should apply while doing on-page SEO. The title tag is the most important tag in on-page SEO, Keep your titles short not more than 70 characters and it must be separated by commas. - You can also use your keywords in your page names.
- There should be no broken link in your website. You can also check your broken links in (www.brokenlinkcheck.com).
- Use your keywords in your content, but remember one thing that does not over optimize your keywords. Use your keywords in a standard density.
- Do not use too much Java scripts and Jquery.
- Add title tag and ALT tag in your image. You can use your keywords in the ALT and title tags.
- Your website content should be unique.
- Try to use less DIV tags in the HTML code.
- Use h1 tag as your web page heading and then use can use the rest of the heading tags <h2> - <h6>.
- Breadcrumbs plays very important role in SEO.
- Use Meta tags, Meta description and Meta keywords on every page of your website but do not repeat Meta in your pages.
- URL structure should be neat clean and user friendly.
Now, let us move to the off-page SEO (online work) - Firstly, submit your website to all major search engines like, Google, Yahoo, MSN, Alexa etc.
- Directory Submission is a one-way backlink, it helps you to submit your website in a relevant category. However, try to do directory submission on high PR and Different IP Website.
- Social Bookmarking is a great way of promoting your website. Just create an account on social bookmarking websites and then submit your website links with title and description.
- Link Building is another way to increase your back links. It is a reciprocal linking. However, always remember the links should be on the related websites.
- Write unique articles and submit it in Do Follow and high PR article submission websites like "(www. selfgrowth.com) and many more...
- Also Advertise your website on classifieds websites like (www.olx.com) and many more.
- Make your blog on bloggers and post a unique content on it, Google gives much more preference to blogger's blog.
- Try to search relevant blogs, and post comment on all other Do-Follow blogs to get back link.
- Join social networking websites and post your daily updates on those entire websites.
- Forum Posting is a great way to build good back links. Create an account on forum posting websites and then participate in discussions in a relevant category.
You must be very careful while using all these strategies. Do not do over-work. Try to make quality back links only. Thanks for reading. Saransh Khanna is an owner of Webappe Technologies Based in New Delhi. It is a premier Web design company having years of experience gained after working for Web designing company.
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