Google is strict about its search engine quality. Therefore, it launches Google Penguin updates to get control over websites that want to be list in the first page of Search Engines by following illegitimate ways. Google Panda and Penguin updates have affected thousands of website ranking badly. Any website that that is not up to mark of Google’s standard the search engine doesn’t take much time to down its ranking. Though it is hard to keep a website away from the effect of Google Penguin updates but there are some certain and unchanged guidelines of the search engine giant to save the website from a big downfall.
Erase Poor Pages
This is the foremost guideline to play safe in the web world. If you don’t want Google Penguin and Panda updates influence your site, it is important to remove poor pages. Google prefers top quality content, natural flow in keywords and quality link pages. It is important for a website owner to give preference to quality on web pages in order to maintain good reputation in the web word.
Aim at Engaging and Useful Content
Instead of making your website search engine friendly, it is important to make it engaging for readers. Top quality content is the best way to attract new readers and keep the site away from the effect of Penguin and Panda updates. Google wants to provide useful information. A unique and informative content is appreciated by the Google. To maintain top quality in content, it is essential to maintain flow, minimizing keyword density and keywords come naturally in content. Ensure about duplicate content. Quality content service is only possible when content is unique. Another important thing to notice is that the content is free from grammatical mistakes and provides original information.
Natural link that is placed in an article with proper flow for SEO purpose is appreciated by Google. Relevant links are preferred. For example, if the article is on health, the link is also on health related website, it is considered a valid link by the Google and other search engines.
Google is strict about advertisement. Websites with multiple pop-up ads or sponsored ads are considered negative in the point of Google. It is considered as a money making way. Therefore, your website should have less advertisement.
Avoid Purchasing Links
SEO Montreal experts restrict website owners to avoid purchasing links. It is against the rule of the Google Penguin. Purchasing links are considered black hat technique. It will hamper your website quality.
These are some important things to keep in notice if you want to minimize the influence of Google Panda and Penguin updates. Google regularly checks each website quality. If it observes anything against its standard, it takes quick against to the site by penalizing or down its ranking.
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