Amazines Free Article Archive - Monday, September 25, 2023
Read about the most recent changes and happenings at
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Subscriptions Manage Ezines
 Article Archive
 Advertising (133564)
 Advice (161668)
 Affiliate Programs (34799)
 Art and Culture (73853)
 Automotive (145708)
 Blogs (75610)
 Boating (9851)
 Books (17223)
 Buddhism (4130)
 Business (1330527)
 Business News (426444)
 Business Opportunities (366517)
 Camping (10973)
 Career (72797)
 Christianity (15848)
 Collecting (11638)
 Communication (115088)
 Computers (241949)
 Construction (38960)
 Consumer (49953)
 Cooking (17081)
 Copywriting (6733)
 Crafts (18203)
 Cuisine (7549)
 Current Affairs (20316)
 Dating (45908)
 EBooks (19703)
 E-Commerce (48258)
 Education (185514)
 Electronics (83521)
 Email (6438)
 Entertainment (159848)
 Environment (28949)
 Ezine (3040)
 Ezine Publishing (5453)
 Ezine Sites (1551)
 Family & Parenting (111007)
 Fashion & Cosmetics (196597)
 Female Entrepreneurs (11853)
 Feng Shui (134)
 Finance & Investment (310616)
 Fitness (106469)
 Food & Beverages (63042)
 Free Web Resources (7941)
 Gambling (30227)
 Gardening (25202)
 Government (10517)
 Health (630112)
 Hinduism (2206)
 Hobbies (44083)
 Home Business (91611)
 Home Improvement (251209)
 Home Repair (46241)
 Humor (4721)
 Import - Export (5458)
 Insurance (45104)
 Interior Design (29617)
 International Property (3488)
 Internet (191027)
 Internet Marketing (146687)
 Investment (22861)
 Islam (1161)
 Judaism (1352)
 Law (80504)
 Link Popularity (4596)
 Manufacturing (20911)
 Marketing (99312)
 MLM (14140)
 Motivation (18233)
 Music (26999)
 New to the Internet (9496)
 Non-Profit Organizations (4048)
 Online Shopping (129734)
 Organizing (7813)
 Party Ideas (11855)
 Pets (38167)
 Poetry (2229)
 Press Release (12689)
 Public Speaking (5641)
 Publishing (7565)
 Quotes (2407)
 Real Estate (126644)
 Recreation & Leisure (95491)
 Relationships (87674)
 Research (16182)
 Sales (80348)
 Science & Technology (110285)
 Search Engines (23514)
 Self Improvement (153298)
 Seniors (6220)
 Sexuality (36010)
 Small Business (49310)
 Software (83031)
 Spiritual (23512)
 Sports (116154)
 Tax (7663)
 Telecommuting (34071)
 Travel & Tourism (308272)
 UK Property Investment (3123)
 Video Games (13382)
 Web Traffic (11790)
 Website Design (56918)
 Website Promotion (36662)
 World News (1000+)
 Writing (35844)
Author Spotlight

I am in Nepalest tourism industery working since 2000 as a trekking porter to the senior tour leader...more

Suman Aryal is a skilled tour and trekking operator with expertise in organizing and writing itinera...more

I am an essay writer with vast experience in data analysis, PowerPoint writing and research paper ed...more

I'm a full-time Writer, dreamer and chief executive manager. I write to release my true stories in t...more

Pushpa Srivastava is an SEO strategist that helps online business owners figure out how to grow thei...more

Website Design: 5 Robust Rules by Roger Lewis Fischel

Website Design: 5 Robust Rules by
Article Posted: 09/12/2017
Article Views: 2057
Articles Written: 25
Word Count: 900
Article Votes: 0
AddThis Social Bookmark Button

Website Design: 5 Robust Rules

Website Promotion,Search Engines,Website Design
Website Design: 5 Robust Rules

For website design to be useful one clearly must pay close attention to the details. There is no reason to dismiss the meme, 'the devil is in the details.' In this article I write about five important gross details that deserve consideration.

1) Think Carefully About Splash Pages in Website Design

Technically one's homepage is a splash page. It is the first page one sees when going to your site. But the term splash page or landing page has taken on an entirely new meaning. In its normal use a splash page serves the purpose of 'selling,' of getting a visitor to act. It could be you want to build a mailing list, in which case you offer a free gift in exchange for a name and email address. You may want someone to buy your product, much like the hard sell of a used car salesman. In both these cases a 'splash page' makes sense. But if your business does not cater to these two exceptions, your home page should be informative and nothing more. Evaluate your purpose for having a website and then decide what your home page ought to look like.

2) Do not use banner advertisements in website design

Like splash pages, pages that use banner advertising tend to look and feel cheap. But, just like with splash pages, there are some exceptions to this general rule. If your site is a comparison site, say comparing web hosting companies, then banner ads with your review attached makes sense. If, say, you are running an eZine site, then outside advertising makes sense. Otherwise outside advertising takes away from your message and must be left out completely.

3) Web Design Must Have simple, clear navigation

There is nothing so frustrating as going to a website and not being able to easily navigate the site. That happened to me the other day when I needed to contact my internet provider. All I wanted was a phone number. Yikes, I must have been there for 15 minutes before I happened on the number. This should have been simple. Had I not needed the number I would have clicked off that site in a matter of under one minute.

Your navigation must be so simple that even a five-year-old can use it. You don't need fancy menus or gimmicks to find your way around. A simple, clear design, one that is user friendly and misses nothing important, is ideal. Make sure you tell your designer that this is what you want.

4) Good Web Design Identifies Exactly Where One Is

Website design ought to make it easy for the user to know exactly where one is at all times. This is another way of making it easy to navigate the site so that your visitor with a limited attention span will not simply give up. That is your worst nightmare when it comes to website design. Making your visitor want to stay on your pages means that you have a chance of influencing that visitor to act favorably toward you.

5) Avoid using audio/video on your site

Powerful website design means that you keep your design clean. It also means that you should think about search engine optimization when designing your site. Audio and video files are a sure fire way to cause search engine bots to ignore your site. They take up code space while the bots look for text when they crawl your site. If your ratio of code to text is too high, the bot will mark you down injuring your ability to rank high.

If that weren't enough, say you are a Punk Rock fan and you want to put Punk as background music to your site. I come there because I am interested in your product or service but I am a fan of Mozart. It is probable that the music will turn me off and I will go elsewhere. Your choice of music has turned me from a prospect to someone who never wants anything to do with you or your company. I am sure you have been on hold where the phone blasts music in your ear. I am also certain you have been annoyed by that music from time to time. The point is just this, if you must have music then use a generic selection of music and allow your visitor volume control and the ability to mute as well.

Video poses an entirely different problem. Go back to the issue of splash pages where you have a specific conversion goal in mind. Here videos tend to work quite well. People who come to your page are highly motivated and are predisposed to looking at a ten to fifteen minute video presentation. They tend to be high converters accomplishing exactly what one would want to happen. Anywhere else not so much. If you are going to use video, make sure that no video runs more than two to three minutes, that they are informative, and that there is text to go along with it. Otherwise, don't waste your time.


Roger Fischel is the CEO of The Fischel Group, a full service web design and build firm. He has helped a number of companies get their small to mid-sized businesses on line. The firm's mission is summed up in three words: vision/focus/results

Related Articles - website design, search engine optimization, SEO,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.


Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
10/21/17 - 2:31:31 AM - Deepu Prabhakar
Good steps, i am beginner web designer studying, and i bought this layout But i need to create one like this.

Submit your comments and they will be posted here.
Make this comment or to the Author only:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
Please enter the code in the image:

 Author Login 
Register for Author Account


Advertiser Login


   Limited Time $60 Offer!
   90  Days-1.5 Million Views  


Great Paranormal Romance


Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more

After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more

A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more

James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more

Stevert Mckenzie, Travel Enthusiast. ...more

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more

I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more

Ryan Jones owns and operates this website, Having worked in the computer industry sin...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2023, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from under the GNU FDL license