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A network of displays can be customized and controlled electronically with the help of computer software and the content can be changed remotely and in real time. The technology which assists a user in performing this is called digital signage. This technology is growing in popularity over the traditional static methods of advertising as content can be updated easily and images, video, audio, as well as animations can be shown. The benefits of using this method of advertising are numerous: some examples include influencing customer behavior, enhancing the customer experience and offering a higher return on investment. This technology helps in creating brand awareness and makes the brand more dynamic and visible to a specific target audience. The dynamic feature of the content allows it to be updated without any additional cost and changed as per the customers tastes and locations is the primary reason this technology is popularly known as dynamic digital signage. A thorough understanding of the network and bandwidth availability is essential in order for successful deployment of this signage network. It is extremely important to ensure that the system which is being used for this technology can operate on the network without affecting normal operations. Users should evaluate costs and the benefits of deploying this medium in their respective sector. An important point which should be kept in mind by users while looking for the most appropriate solution is that the solution should have the capacity to accommodate growth irrespective of how diverse or complex the future requirements may be. Many digital signage software applications require the content to be regularly updated manually as needed, through a scheduling system, or by linking in with an outside feed so that appropriate messages are displayed. This technology uses a variety of hardware such as a display screen, player server and a content management server over an infrastructure. Driven by the need to deliver their messages on time and on target, retailers are now seeking this medium of advertising. One of several factors impacting the financial success of this technology is long term profitability. Hence it is proving to be a unique & powerful medium of out of home advertising. Digital signage solutions are being applied globally and their presence is seen in banks, car dealerships, supermarkets, airports, bus and train terminals, cinema halls and hospitals amongst other places.
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