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If you talk to ten different SEO companies about promoting your web site, they will all have a different sales pitch, and you'll get ten completely different prices. So how can you know you are hiring a company you can trust and that will do good work for you? The following list of very important questions will help you make your decision. 1. Who actually does the work? If the company uses off-shore contractors, that may be just fine, depending on what they are doing. For example, having foreign contractors write code and do other "non-verbal" things is just fine and might save you a lot of money. But if foreign workers are going to be writing articles or other content on your behalf, there is a very good chance that the material will be of poor quality. Find out how the company works. 2. Can you give some examples of rankings earned for clients? This one is obvious. An SEO firm that has some history with its clients should be able to show some evidence that its work has resulted in higher search engine rankings for its clients. And the firm itself should at least rank well for keywords related to its local market. In other words, a search engine marketing company in Chicago should rank well for keywords like "Chicago SEO firm." And avoid SEO firms that use this trick: using as proof of its capability a top ranking for a keyword with zero competition. You don't need an SEO firm to rank for a keyword with no competitors! 3. How many of my competitors do you represent? In certain industries, such as the legal industry, there are large companies that dominate the market for search engine marketing services. These same companies represent dozens of competing firms in the same markets. Can a search engine optimization firm that already represents many of your competitors really have your best interests in mind? 4. Do you have referrals? Even if you never follow up with the referrals, you'd like to see that the firm is confident enough to provide them. 5. What are your methods? You should know a thing or two about search engine optimization before going into this interview. You should feel comfortable that the firm is going to be aggressive yet ethical, and is going to use modern, up-to-date SEO techniques. If you get good, solid answers to all five of these questions, then chances are good that you are dealing with a respectable, high level company that is going to do quality work for you. Eco Rich provides environmentally responsible, multi-channel marketing services that include Web, print and video marketing, as well as SEO, social media and other forms of Internet marketing. If you are interviewing Nashville website design companies or looking to hire a Nashville SEO firm, please give Eco Rich a call today at 615-371-6659.
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