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Search engine optimization (SEO) is hard work. It takes patience, and it takes a long-term outlook. However, there are some strategies that you could put into place today and begin seeing results tomorrow. First page ranking in Google? Not likely in a day. But you've got to start somewhere, and the following easy strategies will get you on your way to seeing much improved search engine visibility. 1. Pick the right, specific keywords to target. So what is the right keyword? It depends on three things: who you are trying attract, how much competition the keyword has, and often the keyword is used in the search engines. Look for one or two keywords that are very relevant to your business, get a reasonable amount of traffic, and that have as few directly competing sites as possible. Don't guess about your keywords. Use solid data to make your pick. 2. Tweak your web page titles. There is nothing more important to getting a web page to rank for a keyword than the page title. Once you decide on your main keyword for a particular web page, make that keyword the first word in the title. 3. Get a link to your site from a popular blog or other web site in your industry. Just asking for the link probably won't do it. There needs to be something on your site, either information or something more tangible, that gives other web sites a very good reason to rank to you. 4. Create keyword links pointing to your site. There are a lot of ways to do this. The most basic is to just swap links with other sites. You can also set up blogs and pages on social media sites about your industry and link those to your site. Article writing and distribution is also a highly effective technique for getting one-way links. 5. Distribute online press releases. These generate a ton of instant traffic and can result in many new links. 6. Submit an XML sitemap. Rather than waiting on Google or Yahoo! to index your entire site, go ahead and push your entire site to them via a sitemap file. The main thing is: do something! If you think people are going to find your web site just because, think again. You've got to be proactive and you need to start today. Eco Rich provides environmentally responsible, multi-channel marketing services that include Web, print and video marketing, as well as SEO, social media and other forms of Internet marketing. If you are interviewing Nashville website design companies or looking to hire a Nashville SEO firm, please give Eco Rich a call today at 615-371-6659.
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