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Mazatlan real estate watchers are, of course, always interested in the tourist industry of this city. The good news for the real estate market is that during July Mazatlan has seen weekend occupancy rates of nearly 100%, even though weekday numbers are still somewhat low. As tourism is once again on the rise, potential buyers can rest assured that Mazatlan real estate will be backed by a strong tourism economy in this beachfront city. The director of marketing of the Association of Hotels and Tourism Business, Javier Páez, made the announcement on the weekend of July 24. Although the average for the first three days of the week are somewhat lower than last year, on the weekend the 13th to the 19th, hotels enjoyed 75 % occupancy, with 56,404 tourists, which is a 23% increase from last year. The percentage has dropped slightly, because of an increase in hotel rooms available, but actual numbers have still risen. Páez noted that the near 100% occupancy on the weekend of July 24th indicates that Mazatlan tourism is overcoming both the crises recently encountered – the economic crisis and the flu crisis. The losses have been limited, and recuperation is well on its way. While the signs are definitely good, the fact that tourists are making far more last-minute reservations this year than last year is still a point of concern for the tourism industry. A large number of tourists are making reservations just before they arrive, or simply arrive without reservations. Reservations may be at 60% of capacity, and just three days before the weekend arrives, suddenly the numbers jump to almost 100%. The downside is that the low numbers only days before the weekend has prompted hotels to offer substantial last-minute discounts, which in turn impacts the hotels’ total incomes, which should be maximized during this high season. Mazatlan has an advantage over destinations such as Cancun and Los Cabos in the fact that there is direct, easy highway access from central Mexico, especially Mexico City; the summer high season brings a larger number of tourists from within Mexico. This means that vacationers can arrive without the process of booking plane tickets, increasing the possibility that it will reach capacity by last minute vacationers. The fact that Mazatlan has reached 100% capacity on key summer weekends is a good sign, showing that Mazatlan will be ready to welcome healthy numbers of international tourists when the winter high season comes around. For the Mazatlan real estate market this indicates that one of the key markets in this city’s economy is on its way to complete recovery and is emerging from a double-crisis strong and ready to keep moving upwards. As the Mazatlan real estate prepares to do the same, this may be a good time for buyers to contact a reliable broker and take a more serious look at some of those excellent price-reduction deals.
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