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The recent study showed, that Facebook was the most effective social medium to build repeated readers to content sites. If you market online business opportunity, this stats presents you an effective medium to build the brand. Why this study can be very important for your online business opportunity? It compared the traffic from social sites like Twitter, Digg, Facebook, Google, Yahoo and Bing. The main interest group were the loyal readers, i.e. people, who went back to the site four or more times. As you know, the communication effectiveness comes partly from the repetition. Actually the order of the social sites according to the factor, how they can bring loyal visitors was: Facebook, Digg, Yahoo, Google, Bing and Twitter. Of course many things matter in this study, especially the content. This result is quite surprising, because the writer of this article gets mots of the social media traffic from Digg, Google and StumpleUpon. But as said above, it matters what we publish about our online business opportunity. When an online business opportunity entrepreneur follows his Facebook pages, he will see new posts made from Facebook pages he is subscribed to. So the Facebook page can bring lots of traffic, but it is a must to make that page known among writers and readers. One trick is to install a button on your site, which is a link to Facebook page. For an online business opportunity owner Facebook offers another great service, a share button. This enables the visitor to share your content to others. The analytics service can give you stats, how this works and how your content will do in the Facebook community. This is important thinking the brand building ability. For an online business opportunity marketer the traffic is of course important, but the more important thing is how the Facebook contents can build a brand loyalty and the positive recognition of the brand, which has a great effect to the conversion power of the landing page. The brands, whic took part of one study had clear objectives about what they waited for from the Facebook campaigns. Number one was to create brand awareness from the big fan base, number two was to incentivize the readers to engage the brand regularly and number three was to convert the new customers and to increase the sales. Do you use these for your online business opportunity? It is easy to follow how Facebook users are reacting. How many new page views your online business opportunity page gets, how many of these page viewers come back and how many times they do that. If you think to use Facebook more effectively for your own online business opportunity, you can find good examples from the Facebook. However, it seems that the most successful campaigns can activate the readers and visitors step by step by offering new benefits to them and by creating new interesting small things to participate. You can do the same, here the imagination sets the limits. These studies show us, that Facebook page must urge the reader to act. Only actions bring the interest and lift the page above others. The brand loyalty also requires activity and creative campaigns, which build the repetition to the brand. This increases the awareness and people will remember your online business opportunity for years. Juhani Tontti, B.Sc., Marketing. Your Online Business Is A Branded Goods Business. Activate Your Facebook Presence And Turn The Home Business Online Readers Into Loyal Ones. Visit: Online Business Opportunity
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