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Squidoo is a very cool concept that can go a long way toward helping you achieve success in your search engine optimization efforts. In Squidoo, you create "lenses," which are just web pages devoted to particular topics. Following are some tips for making the most of your Squidoo lenses. As you become familiar with the Squidoo system and gain experience building and promoting lenses, you will come up with your own strategies to compliment those listed below. 1. Finish your lenses. You may be tempted to throw up a bunch of half-constructed lenses. Bad idea. Your lenses really do need to be high quality. Fortunately, using the Squidoo modules, it is very easy to build a lens that updates itself. You just have to take the time to set up the modules properly. 2. Link your Squidoo lenses to each other. Help visitors find their way to your various Squidoo lenses by placing a list of links to those lenses in each one. 3. Use your keywords in links to your main web site. This is the most basic SEO use of your Squidoo lenses. If you build a good lens, it only makes sense to place a prominent keyword link on the page that links to your site for the SEO boost. 4. Help search engines find your lenses. Link to your lenses in your blog posts or your main web site. 5. Tag your lenses. Do your keyword research (we suggest using Google's external keyword tool) and use a combination of high traffic and long-tail keywords for your Squidoo lens tags. 6. Communicate with other Squidoo lens builders. Contact people who have built Squidoo lenses on a topic relevant to your own lenses and offer to swap links. Squidoo makes it easy to link to other lenses, and you might want to do that anyway just to make your lenses more valuable. However, you might as well go ahead and see if you can get a link back to your lens from those you link to. Follow these tips and you will be on your way to building a series of strong Squidoo lenses that will help your search engine marketing campaign. It is a fair amount of work, like most things that have to do with search engine promotion. But it is an investment in time that will pay off in the long-term. Eco Rich specializes in environmentally responsible, multi-channel marketing. The company provides web development as well as marketing services. If you have need for a Nashville search engine marketing firm, please give Eco Rich a call today at 615-371-6659.
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