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In the online world, if someone really has a grudge against your business or you personally, it is easy to find lots of places online to post negative information about you. The problem online is that even if your angry customer only posts in a single location, RSS feeds and manual human intervention can rapidly spread the information. The first step in fixing your search engine reputation is to try and make your customers happy. Do they have real reasons to be unhappy? If so, fix the problems. Assuming you have deal with whatever is causing irate customers, what do you do to counter all those web pages that contain the negative reviews? You need to take steps to reduce the likelihood of those pages being seen. Research has shown that the top five search results on a typical search engines results page receive a far greater share of the traffic than lower ranked results. Results on page two and beyond receive much less traffic. Therefore, if the web pages that contain the negative information about your business are ranked much lower than other web pages about your business, many fewer people will find those web pages. So what do you need to do? Very simply, you have to push those negative pages below the first page of results. So how exactly do you go about building web pages that will rank favorably enough to push down the web pages with the negative comments? In a nutshell, it works like this: 1. First you have to figure out what keywords people are using to search for your business that are resulting in the display of information that is negative toward your business. There are a couple of ways to do this: check your stats, spend some time performing searches related to your business, and use the Google Alerts service to notify you whenever web pages appear in Google that reference your business. It is a good habit to monitor your site like this anyway, even if there are not negative web pages that you know about already. 2. The second step is to build web pages specifically optimized for those keywords. First build them on your own site. Use the keywords in the page titles, in headers, in bold, and in the copy. 3. Now build pages on social networking sites that are optimized for the same or very similar keywords as above. These pages will likely appear in the rankings quicker than your own pages because they are part of what Google considers "authority" sites. 4. Now do some article marketing, directory submission, social bookmarking, and various other strategies to give some "link juice" to the pages you created in the steps above. This will help those pages rank faster and higher. That's all there is to search engine reputation management. Easy, right? Uh…no. The fact is that it is a heck of a lot of work. You can do it, but you might save yourself a lot of time and frustration by hiring a search engine optimization firm to do it for you. Companies well trained in the search engine optimization field will have tools and strategies to see results much quicker. Search engine optimization for the purpose of improving your online reputation is serious business that should be performed by serious companies with a lot of experience. Contact Nashville environmental marketing firm Ecorich.com to get started cleaning up your reputation today.
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