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The word ‘logo’ has been derived from the word ‘logotype’ which means symbol, name or trademark for identification. The origin of logo dates back to Greece in ancient times. The beginning of logo started from a cipher with a single letter. The appearance of logo underwent transformation and it developed into a mark or design containing two or more letters intertwined. The concept of logo or trademark developed in middle ages. The transformation came due to the advancement of the technology. Along with the sophisticated design the meaning of the logo underwent transformation. The marketers began to use the logo not only for identification purposes but also for the purpose of branding and promoting the company in the market. Logo of ancient times and middle ages: A logo or trademark was first introduced by Greeks and Romans during ancient times. During these times the main aim was only to identify one’s goods and cattle. Only the cipher was embossed on the belongings of the owner during ancient times. This cipher may include the complete name of the owner of the stationary or embossed the initial letters of the owner’s name on the material. This logo was also imprinted on the cattle or other goods for identification. The Roman and Greek coins also bear the embossed face of the ruler to towns. During the middle ages the trademark was developed further. The designers of the logo started giving an aesthetic appearance to the logo. It started having innovative designs for the use. The logo was then used not only for identification purposes but also for commercial purpose. In the thirteenth century, the traders and merchants started using the logo for commercial purposes. Logo of the modern times: The design of the logo enhanced and developed further during modern times. The modern era brought advancement in science and technology that influenced all spheres of human life. It also influenced the world of business. Traders, merchants and various organizations began using logo for promotional purposes. Nowadays the company logos is used to present the brand image of the company. It is perceived as the visage of the organization. A good and unique logo carries the brand image effectively and distinguishes the company from its competitors. Lonard Math is a business analyst as well as web designer who has more than 7 years experience in Logo designs for designing brochures, business stationary, websites, content writing etc. In this article he discusses about business logo. For more information about logo software, logo creator, logo designer, logo maker, please visit http://www.logosmartz.com
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