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<title> Two months ago, "11" Golden Week, when the TCL mode to the overall development of MiTV Internet TV campaign, a number of industry peers on the TCL power of the Internet made such a desperate move was also skeptical. At that time, many companies are focusing on LED and promotion of new products on the market.
With the New Year's Day, the Spring Festival and other important occasion the arrival of color TV sales, the domestic color TV enterprises focus on re-issuing power of change, the Internet TV business had been so favorable. Reporter noted that, following Changhong announced that it would cut its 32-inch and above ordinary flat TV production, future sales of flat-panel TVs, network functionality will become FUJITSU LIFEBOOK C2220 Laptop Battery. Last week, Konka has also launched a strategic transformation of the heavy responsibility of carrying network Rui TV, TV market a comprehensive domestic network layout and made in 2010 over 6.5 million units sales goal.
Network Products
Significantly, this year, along with the release 3G licenses, network penetration and acceleration, mobile phones, computers achieved a network upgrade and integration. Which has been hailed as the most frequent contact with the people's daily lives of "three screen" one of the TV, it still is a passive acceptance of the content and become an "information island."
Earlier this year, TCL take the lead in hair strength Internet TV, and to MiTV model pioneered a new era of global Internet TV. Subsequently, Changhong, Hisense, Haier, Prima, and other enterprises have introduced new Internet TV. However, with the Samsung, Hisense put efforts into new LED LCD TV, Internet TV in the market suffered a LED on the hot new market heat shock, some enterprises have turned to new LED LCD, and said that China flat-panel TVs in 2010 usher in the first year of development of new LED TV.
Seem to see the future of Internet TV the tremendous business opportunities and space, since the second half of this year, TCL has around the Internet, television marketing and popularity resorted to a "technology upgrade card" introduced the world's first Internet TV can be automatically upgraded. And then play "product replacement card," announced a freeze on more than 40 inches of non-Internet TV. Since then, they played the "promotions" brand, through the trade-in, buy gift promotional and other activities to promote a comprehensive Internet TV. In addition, TCL is also actively expanding Internet TV product portfolio with 19-inch, 24-inch small form factor products.
CRT TV times in your the industry leader in the Changhong, apparently saw the Internet business opportunities. In mid-December, Changhong is no sign of sudden onset of force Internet TV. Changhong Electric's chairman Lin Maoxiang Multimedia announced that it will in its plasma, LCD and all other products to add Internet capabilities, and in next year's cut-off 32-inch and above non-Internet TV production and marketing. A more representative, it is Internet TV Konka directly transformation as a business strategy an important breakthrough. For through the intelligent hardware, applications, content, and to upgrade four-dimensional system, re-define the information age, flat-panel TV standards. Konka Multimedia Marketing Group Marketing Manager Huang Xin Zhong said that next year Konka Internet TV sales target of 350 million units.
Hisense, Haier and other enterprises, the promotion of efforts for the Internet TV, but also with the New Year's Day, Spring Festival and other traditional shopping season approaching continuously intensify.
"This is an era of recruiting the world, any boycott and refusal of the Internet companies will lead to outdated and regressive." One of the industry Comments may be able to make people more intuitively understand the power of major domestic color TV enterprises made the reasons for Internet TV .
Behind the white-headed
The end of the year for the domestic flat-panel market, Internet TV craze, some industry sources have told reporters, mainly three reasons: First, domestic enterprises want to pre-empt the layout of television through the Internet quickly on the amount of response from the foreign-invested enterprises by the LED LCD New listing sponsored challenge. Second, since the second TOSHIBA PORTEGE M300 Laptop Battery of this year's LED new boom in the short term is difficult for enterprises to provide support on a large scale, domestic firms must borrow to take part in boosting New season promotion. Third, after a years of accumulation and development, the market for Internet TV, the level of awareness and acceptance of rapid promotion for enterprises in this product on the market made to offer the prospect and industrial base. "In the future five years, Internet TV, or will become China's color TV industry in the development of a new springboard." The source said.
Learned that in recent months, Chinese and foreign enterprises around the LED LCD color TV market new products launched a new round of game and layout. However, due to the specifications of LED products less expensive in the short term is difficult to allow domestic enterprises to scale support. Even more critical is that in the LED new products, the price advantage of domestic enterprises and foreign brands rather, while foreign investment in this new on the technology, brand even more competitive. In response, industry watchers pointed out that domestic enterprises in the LED LCD contest can fully adopt a "wait for an opportunity to enter differentiation breakthrough" strategy, and other enterprises in this product on the scale advantages of the formation of the short term, can rely on a sound sales network, The price advantage of a strong intervention strategy.
In fact, the Internet TV includes not only all the new hardware technology LED advantages of value-added content of products is also the platform for innovation. TCL Multimedia to relevant sources, Internet TV to the global color TV market, the biggest change brought about is not a simple product technology upgrades and innovation, but through the "Hardware + Software" to create a new integration of business models.
It is foreseeable that, as TCL, Changhong, Konka and other enterprises to increase research and development of Internet TV sales efforts, next year's New Year's Day, Spring Festival and other markets, the domestic color TV market will see "Internet TV" craze. Or even next year's "51" before and after the enterprises also will focus on the Internet TV set off a new round of promotions climax.
A color TV enterprise marketing officer disclosed that the current Internet TV on the market, there have been price wars, war gifts, brand warfare, war, etc. functions, which will speed up the domestic color TV enterprises in the market competitive advantage. Reporter noted that at present, compared with non-Internet TV, Internet TV general price of around 1,500 yuan more expensive. However, with the major companies compete, the price differential is expected to decrease to 500 yuan.
Development bottlenecks
What is Internet TV in the end? Domestic enterprises set off the current round of product upgrades TV craze, but also in the global market could trigger a new high tide? Internet TV contest, the Chinese and foreign enterprises in the two camps of the color TV, who can seize the initiative in competition? These issues will remain in the "Internet boom" in the business who back the brutal competition in the market.
Industry observers told reporters that at present determine the future development of the Internet TV space, a bottleneck mainly on the industrial environment and business models. At present, Internet TV to the domestic color TV enterprises the largest model of change is that from the traditional manufacturers to change the content of information integrators, by selling products to selling content and innovative value-added services revenue streams. In this regard, Konka Multimedia Marketing Group Marketing Manager Huang Xin Zhong told reporters that the content platforms to product development, terminals must be systems to promote innovation.
However, the current business model decisions key to the success depends on the industrial environment created by the government. A company official pointed out that the current audio-visual programs for television to watch the network's policy has not yet introduced, there was still a lot of support in the end is the limits? Meanwhile, the Government legitimate right to protect movies and content of information can increase the intensity, so that consumers pay for access to legitimate content to establish a market environment to avoid piracy and the impact of television on the Internet.
It is understood that the concept of Internet TV will be back in 80 years by Sony, Microsoft, Intel and other companies proposed, but has not been in the global market to promote and popularize. There is also a view that the current Chinese enterprises launched Internet TV, does not belong to the true sense of the Internet product, its functions and the use of more limited scope, access to content and programming channels and platforms are more restricted. Many businesses of Internet TV content is mainly directed video source or content sites, a single channel, the content has yet to be further enhanced.
However, the reporter saw TCL has recently launched a system software automatically upgrades of Internet products to update and expand the content of information and television programs. Changhong is the co-operation with Telecom, through the living room of China Telecom's 3G network solutions, to achieve the Internet television 3G wireless network connection, open up new technical APPLE POWERBOOK G3 SERIES Laptop Battery. "> <title> Two months ago, "11" Golden Week, when the TCL mode to the overall development of MiTV Internet TV campaign, a number of industry peers on the TCL power of the Internet made such a desperate move was also skeptical. At that time, many companies are focusing on LED and promotion of new products on the market.
With the New Year's Day, the Spring Festival and other important occasion the arrival of color TV sales, the domestic color TV enterprises focus on re-issuing power of change, the Internet TV business had been so favorable. Reporter noted that, following Changhong announced that it would cut its 32-inch and above ordinary flat TV production, future sales of flat-panel TVs, network functionality will become FUJITSU LIFEBOOK C2220 Laptop Battery. Last week, Konka has also launched a strategic transformation of the heavy responsibility of carrying network Rui TV, TV market a comprehensive domestic network layout and made in 2010 over 6.5 million units sales goal.
Network Products
Significantly, this year, along with the release 3G licenses, network penetration and acceleration, mobile phones, computers achieved a network upgrade and integration. Which has been hailed as the most frequent contact with the people's daily lives of "three screen" one of the TV, it still is a passive acceptance of the content and become an "information island."
Earlier this year, TCL take the lead in hair strength Internet TV, and to MiTV model pioneered a new era of global Internet TV. Subsequently, Changhong, Hisense, Haier, Prima, and other enterprises have introduced new Internet TV. However, with the Samsung, Hisense put efforts into new LED LCD TV, Internet TV in the market suffered a LED on the hot new market heat shock, some enterprises have turned to new LED LCD, and said that China flat-panel TVs in 2010 usher in the first year of development of new LED TV.
Seem to see the future of Internet TV the tremendous business opportunities and space, since the second half of this year, TCL has around the Internet, television marketing and popularity resorted to a "technology upgrade card" introduced the world's first Internet TV can be automatically upgraded. And then play "product replacement card," announced a freeze on more than 40 inches of non-Internet TV. Since then, they played the "promotions" brand, through the trade-in, buy gift promotional and other activities to promote a comprehensive Internet TV. In addition, TCL is also actively expanding Internet TV product portfolio with 19-inch, 24-inch small form factor products.
CRT TV times in your the industry leader in the Changhong, apparently saw the Internet business opportunities. In mid-December, Changhong is no sign of sudden onset of force Internet TV. Changhong Electric's chairman Lin Maoxiang Multimedia announced that it will in its plasma, LCD and all other products to add Internet capabilities, and in next year's cut-off 32-inch and above non-Internet TV production and marketing. A more representative, it is Internet TV Konka directly transformation as a business strategy an important breakthrough. For through the intelligent hardware, applications, content, and to upgrade four-dimensional system, re-define the information age, flat-panel TV standards. Konka Multimedia Marketing Group Marketing Manager Huang Xin Zhong said that next year Konka Internet TV sales target of 350 million units.
Hisense, Haier and other enterprises, the promotion of efforts for the Internet TV, but also with the New Year's Day, Spring Festival and other traditional shopping season approaching continuously intensify.
"This is an era of recruiting the world, any boycott and refusal of the Internet companies will lead to outdated and regressive." One of the industry Comments may be able to make people more intuitively understand the power of major domestic color TV enterprises made the reasons for Internet TV .
Behind the white-headed
The end of the year for the domestic flat-panel market, Internet TV craze, some industry sources have told reporters, mainly three reasons: First, domestic enterprises want to pre-empt the layout of television through the Internet quickly on the amount of response from the foreign-invested enterprises by the LED LCD New listing sponsored challenge. Second, since the second TOSHIBA PORTEGE M300 Laptop Battery of this year's LED new boom in the short term is difficult for enterprises to provide support on a large scale, domestic firms must borrow to take part in boosting New season promotion. Third, after a years of accumulation and development, the market for Internet TV, the level of awareness and acceptance of rapid promotion for enterprises in this product on the market made to offer the prospect and industrial base. "In the future five years, Internet TV, or will become China's color TV industry in the development of a new springboard." The source said.
Learned that in recent months, Chinese and foreign enterprises around the LED LCD color TV market new products launched a new round of game and layout. However, due to the specifications of LED products less expensive in the short term is difficult to allow domestic enterprises to scale support. Even more critical is that in the LED new products, the price advantage of domestic enterprises and foreign brands rather, while foreign investment in this new on the technology, brand even more competitive. In response, industry watchers pointed out that domestic enterprises in the LED LCD contest can fully adopt a "wait for an opportunity to enter differentiation breakthrough" strategy, and other enterprises in this product on the scale advantages of the formation of the short term, can rely on a sound sales network, The price advantage of a strong intervention strategy.
In fact, the Internet TV includes not only all the new hardware technology LED advantages of value-added content of products is also the platform for innovation. TCL Multimedia to relevant sources, Internet TV to the global color TV market, the biggest change brought about is not a simple product technology upgrades and innovation, but through the "Hardware + Software" to create a new integration of business models.
It is foreseeable that, as TCL, Changhong, Konka and other enterprises to increase research and development of Internet TV sales efforts, next year's New Year's Day, Spring Festival and other markets, the domestic color TV market will see "Internet TV" craze. Or even next year's "51" before and after the enterprises also will focus on the Internet TV set off a new round of promotions climax.
A color TV enterprise marketing officer disclosed that the current Internet TV on the market, there have been price wars, war gifts, brand warfare, war, etc. functions, which will speed up the domestic color TV enterprises in the market competitive advantage. Reporter noted that at present, compared with non-Internet TV, Internet TV general price of around 1,500 yuan more expensive. However, with the major companies compete, the price differential is expected to decrease to 500 yuan.
Development bottlenecks
What is Internet TV in the end? Domestic enterprises set off the current round of product upgrades TV craze, but also in the global market could trigger a new high tide? Internet TV contest, the Chinese and foreign enterprises in the two camps of the color TV, who can seize the initiative in competition? These issues will remain in the "Internet boom" in the business who back the brutal competition in the market.
Industry observers told reporters that at present determine the future development of the Internet TV space, a bottleneck mainly on the industrial environment and business models. At present, Internet TV to the domestic color TV enterprises the largest model of change is that from the traditional manufacturers to change the content of information integrators, by selling products to selling content and innovative value-added services revenue streams. In this regard, Konka Multimedia Marketing Group Marketing Manager Huang Xin Zhong told reporters that the content platforms to product development, terminals must be systems to promote innovation.
However, the current business model decisions key to the success depends on the industrial environment created by the government. A company official pointed out that the current audio-visual programs for television to watch the network's policy has not yet introduced, there was still a lot of support in the end is the limits? Meanwhile, the Government legitimate right to protect movies and content of information can increase the intensity, so that consumers pay for access to legitimate content to establish a market environment to avoid piracy and the impact of television on the Internet.
It is understood that the concept of Internet TV will be back in 80 years by Sony, Microsoft, Intel and other companies proposed, but has not been in the global market to promote and popularize. There is also a view that the current Chinese enterprises launched Internet TV, does not belong to the true sense of the Internet product, its functions and the use of more limited scope, access to content and programming channels and platforms are more restricted. Many businesses of Internet TV content is mainly directed video source or content sites, a single channel, the content has yet to be further enhanced.
However, the reporter saw TCL has recently launched a system software automatically upgrades of Internet products to update and expand the content of information and television programs. Changhong is the co-operation with Telecom, through the living room of China Telecom's 3G network solutions, to achieve the Internet television 3G wireless network connection, open up new technical APPLE POWERBOOK G3 SERIES Laptop Battery.
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