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<title> "In the past Shanghai is a paradise for adventurers, and now Shenzhen is a paradise for adventurers." January 17, 2009 of the Shanghai Municipal People's Congress, the Shanghai Party Secretary Yu Zhengsheng lost spirit of adventure in Shanghai, as well as the rise of Shenzhen to issue such a emotion. Ping, Huawei, Tencent, China Vanke ... ... as well as a large number of SMEs, even in the Olympics, the LED can be rolled up picture is also from private enterprises in Shenzhen, let the world marvel.
Wang Chuanfu gives the impression of Shenzhen has been a classic entrepreneur, pragmatic, low-key, would dare to make the tablets being very opportunistic. BYD's investors, Berkshire vice chairman Charlie Munger told the U.S. magazine "Fortune" visit, described Wang Chuanfu is a "R & D capability and has the Edison Welch's management ability and a mixture of . "
In this regard, Wang Chuanfu faint belief that: "A person's success depends on the most important thing is whether he work hard enough, even if Xuefu five cars, Caigaobadou, no effort is the same as empty talk."
The richest man in China, like wearing a jacket and his own hidden in BYD tens of thousands of engineers. His line of work to eat 5 yuan a meal, live in the town of Shenzhen, Kwai Chung, Liangshiyiting quarters. BYD an employee commented on his boss: "He do not need to show there are staff regard him as a model, the company can feel the intense Wang and down style, he not only is the boss, but also a spiritual leader."
Even in the new car is now listed BYD such an important occasion, Wang Chuanfu is also a low-key as to be almost not accept any media interviews. From his mouth issued such a Kyogen: "BYD Auto sales in 2015, China's first, in 2025 to achieve sales in the world!"
Shenzhen entrepreneurs in the past, there have such an ambition, it is Huawei Ren Zhengfei. But now the most ambitious entrepreneurs in this location in Shenzhen, we have to give Wang Chuanfu has. Wang Chuanfu to the outside world to convey the message that: industrial leaders, the baton has already reached the East from the West, and he will become the center of this ACER ASPIRE 1300 Laptop Battery.
However, the richest man behind the newly promoted - BYD ecology of the automobile industry, "destroyed" so that people of this "cottage King" a lot of controversy.
Study did not read the small nerves
Although born in Wuwei, Anhui, graduation and worked in Beijing Nonferrous Metal Research Institute, but that the two cities for Wang Chuanfu, that was a step by step too. Everyone who knew him that he naturally has a risky gene, there are more possibilities should go to a city.
26-year-old that year, Wang Chuanfu was promoted to Deputy Director of Non-ferrous Metal Research Institute Room 301 shortly thereafter and the courtyard is a joint venture with Inner Mongolia, Shenzhen, Beagle Battery Co., Ltd, Wang Chuanfu was appointed general manager, first set foot on this piece would be let him ample hot spot. Since then, the Shenzhen surging quickly cleaned up the business atmosphere of the Wang Chuanfu him "to live and work," the payroll psychological, ignited the passion of his mind for adventure.
It was 1995, the Japanese came, "because of environmental issues will give the local Ni-Cd battery production," the news. Intuition told Wang Chuanfu, "the world's nickel-cadmium battery production base in the region will be low-cost transfer", so he like a "Lengtou Qing", categorically resigned from public office a bright future in order to initiate the most drastic gesture, borrowed money Liantang founded in Shenzhen, Zambia Di.
Wang Chuanfu's actions, even in advocating new channels in Shenzhen, but also is close to a fantasy. 2.5 million start-up capital can do? Even opening a McDonald's all a bit shabby, not to mention the hundreds of millions to buy the production lines. Because of this, there is no choice for Wang Chuanfu concentrate on embarked on the "semi-automated semi-artificial," a strange way. Who would have thought it was this road will BYD's battery business, with a rapid rate of unspeakable success-oriented.
And Wang Chuanfu adventure does not stop there. In 2002, he has developed from the original mobile phone batteries mobile phone cases and other components to the horizontal development strategy. However, study tour in Japan mobile phone shell mold plant, Wang Chuanfu like a being like the Apple Newton, the head Zazhong found belonging to his own gravity - cars.
Because there is a mobile phone shell mold auto mold factory actually are doing. Wang Chuanfu found in the production of automobile molds, in addition to processing outside of the working procedure, the rest can be completed by hand. In his mind, there is no much on the technical feasibility of the concerns, he was simply based on the existing experience of that "all those who labor-related, then China will certainly have an advantage."
Compared with the mobile phone IBM THINKPAD T61 Laptop Battery, the automotive industry players less, the threshold high. Wang Chuanfu is like a playing slot machines in Macau, a lot of money for the lucky, suddenly found that he has qualified to get on the gaming tables of the Stud. "When I discovered that BYD has been done by the car market opportunity, I rushed to the all too slow, I have to rush past." Wang Chuanfu of this passage, had been a lot of people regarded as "over-optimistic."
At that time, the domestic private enterprises are being launched into the tide of the automotive industry, while Wang Chuanfu is not to be optimistic about the "influx of those who drive" one. Had the car industry has commented that: "the rich just got tickets to the casino, maybe not find out the car rules of the game in the hands of the grip of the huge sums of money had been lost corrosion."
Many fund managers were threatened, "if he insists on entering the automotive industry, we will sell BYD's stock." They think BYD and Ochs, Amoi, Bird, like, is simply that this sudden blowout of the industry make a quick bucks. And Wang Chuanfu already made it into the determination of electric vehicles, "Hong Kong's fund managers are too 'short-sighted', can only see things inside in 2023." In the blueprint Wang Chuanfu really make electric cars as a popular product should be After three to five years.
January 23, 2003, acquisition Qinchuan car that day, BYD shares plunged 21%, two days worth 2.7 billion Hong Kong dollars evaporating. A year later, has produced a "Garcia passers-by," announced the divestment waveguide cars, Amoi, Oakes has also trailing out of the first time a reporter called the BYD, straight on the head and asked: "BYD is also do car? "
If you see Wang Chuanfu that this has been almost completely turned rotten "car-based knowledge," Maybe he will understand a lot more than I asked a question. "Wang Chuanfu good at seizing the opportunities, but he was not speculators, and passed once the target, he will go all out, rather than ready both ways." Shenzhen Chamber of Commerce President Chen told reporters.
At the time, JP Morgan Chase right BYD's "critical" also not unreasonable - "Even if BYD intends to produce electric vehicles, but also with car manufacturers to cooperate without the need for high-priced acquisition of the depot." But without Wang Chuanfu such a Don Quixote-style paranoia and adventurous spirit, but rather to find a vehicle manufacturer co-operation, then the BYD probably will miss the best time for China's auto market.
This strain of the original electric vehicles under the bent plug seedlings, in the exuberant foliage grow before the unexpected bear the fruit of -2009 years ago, 11 months of BYD Auto's total sales reached 386,142, an increase of 137%, an increase of the highest in the Chinese auto market first. "Wang Chuanfu was reading did not read the courageous little man." Xia, general manager of BYD Auto Sales Zhi-bing say so.
Ignoring the rules of the showstopper
Now look at the success of BYD, even if initially a "gamble" side, but there are deeper underlying reasons. In Wang Chuanfu values in never right technology "Xianpinaifu," people often praised than his "no fear of technology," in fact he was even more precious, but is that "no technology bias."
Wang Chuanfu convinced that in the manufacturing sector, the core technology is no big deal, low-tech work is not useless. After all, the world's top 500, in addition to Bill Gates, as well as Wal-Mart. In those early days, Wang Chuanfu on and created a "manual + fixture" in the battery manufacturing model, in order for the technology industry announced its own "revolution" in the beginning.
A lot of people as "barbarians technology in order to stop the barbarians," summed up the success of Wang Chuanfu, in BYD factory, in addition to people, or people. These workers to one-tenth or even lower the cost of replacing the equipment investment of up to tens of millions, they rely on this, Wang Chuanfu to Sony, Sanyo, playing it down.
"Cottage", which may be the last two years, Shenzhen, most people are hot-button issue. "It's like cheating, like," many large companies in the electronics industry in Shenzhen has a similar feel. They ignore the established environment, breaking rules of the game dominated by monopolies, the general business can not play with them.
Because the "cottage", BYD perennial with Foxconn, Sony, Sanyo entangled in court, Wang Chuanfu have set up a more than 100 of the "IP Team" dedicated to deal with such lawsuits. Foxconn, a middle-level of anonymity has fiercely, said: "says it bluntly, (the team) is to circumvent the patent of the team."
Once the said patent, Wang Chuanfu with his unique "research-based boss" status, can justifiably scoff, "new product development, in fact 60% from open literature, 30% from ready-made samples, 5% from raw materials and other factors, its own research, but in fact only about 5%. "In the entrepreneur, from not like him so openly," contempt for the patent. "
When Wang Chuanfu the "human sea tactics" and "cottage spirit" when brought to the automotive industry, but also is a chaos. In 2007, F3 to the price of more than 70,000 yuan a lot of consumers in one fell swoop break the psychological line of defense, when a Toyota Corolla for the majority of ordinary people as a valuable package of LV, the BYD F3 introduced like a super-A cargo LV.
BYD in the coverage, always referred to Wang Chuanfu how to take the lead in a new template is split into car broke, Wang Chuanfu which is also very candid, "four-wheeled vehicle that is a shell, no one trucks and others inevitably there are some similar elements. I would not start from scratch to create a car, I would like to stand in the world's leading platform to do more. "
In Wang Chuanfu Before, almost every Chinese investors are thinking with the same kind of car do: to the Italian design company purchase design drawings, to Japan, mold maker, and asked to buy the chassis Alvin Meritor ... ... the final result is made like a supermarket car purchases, companies need only yourself three things: think the good of the production of what kind of car, assembly components, and then sold.
The Wang Chuanfu had been the leading automotive products from the beginning Yibubuxiang reverse expansion of the upper extension. BYD spokesman Wang Jun told reporters: "In addition to glass, tires and steel are neither manufactured, all other components would be 'made in BYD'."
Refined division of labor in the global manufacturing context, Wang Chuanfu playing vertical integration contrarian line, once again demonstrated its contempt for rules of the game Dell INSPIRON 9100 Laptop Battery. BYD Auto self-sufficiency in the supply chain, Wang Chuanfu like a king, do not look at anyone's eye color. "His talent let him appear self-confident, and even some conceited, and his conceit more of a performance in his industry chain and the control of BYD want on the right." Evaluation of an automotive industry case.
"King" For the control of
A hero of the bush from the start, Wang Chuanfu business career all the way clear for everyone. In his possession, had been too much gold plated, from the "battery king" to "car king." As Warren Buffett's shares and BYD shares soaring, Wang Chuanfu to more than 35 billion yuan of net worth, in 2009 Forbes China Rich List and the Hurun standings called "king."
In the meantime, Wang Chuanfu business personality is also more and more like a "king" - to have and annexation, and would never talk about cooperation, which may not be just a coincidence. From the acquisition of Qinchuan cars, Beijing Ji Chi mold factory to the acquisition of Ningbo in the Wei ... ... This kind of control over the entire industry, want to, so he has been for the "vertical integration" soft spot.
In fact, BYD interior, Wang Chuanfu also behave like a "dictator." Had a reporter asked Wang Chuanfu: "Be car for such an important decision was made to your personal or company's leadership, the collective outcome of the discussions?" Wang Chuanfu replied: "My opinion is the company's management views." As if the French King Louis 14 The famous phrase "I am the state" replica.
According to informed sources, in 2003 the purchase of Qin Chuan Wang Chuanfu have been specially convened general meeting of shareholders regarding the automobile plant, a symbolic start to seek the views of veterans and shareholders alike. "Most of the participants chose silence, many of whom are unhappy." In his insider view into the car for such a new industry, many people did not mind the end of the convening of general meeting of shareholders is just one form, "no matter How do the following objection, this matter, after all according to the general will of the king away. "
Wang Chuanfu assertive, achievement of today's BYD, but those who help to create a splendid thing of its - such as extreme self-confidence, ignore the business rules and the "human sea tactics," and so is much harder to become a driving force for the continued development of BYD . Over the past year, is Warren Buffett's light shine on BYD year, but this new energy sources become known, but not to make money with a new energy company, will not just Warren Buffett in a lucky hit that?
In the "Global Entrepreneurs" in November 2009 of a Zhuangao "Buffett's wrong bet" on the reference: (BYD) manufacture affordable electric car, the road can be said to be easy. Many of whom are technical problems, acceptance of the problem, there are a number of attacks on peer suspicion. BYD are too blatantly PR strategy seems to be some kind of white to cover up feelings of powerlessness.
A little-known fact is that in 2005, BYD tried to enter the notebook battery market, as Dell's suppliers, but the battery can not be solved Coherence had playing with toys. The car battery is more than a laptop battery is much more complex. In the "battery king", "car king", the Wang Chuanfu can continue to be put on the "new energy king" of the Crown do? No one could have foreseen.
Shenzhen, there will always be the same as so many like Wang Chuanfu "unreasonable" and entrepreneurs, of which there are always some people will be in charge of the treasure, together with their own efforts to become a party, "princes." Winner takes all behind, but also do not forget that there are many entrepreneurs to become cannon fodder. However, Shenzhen is a kind of magnetic attraction, because it advocates successes and failures of HP 337607-001 Laptop Battery.
For Shenzhen, Wang Chuanfu it this way: "This young city full of vitality and passion, but also filled with a variety of opportunities. Shenzhen BYD even for me personally, all feel at home."
Business in Shenzhen in recent years sea experience that has given Wang Chuanfu changed too much. Look back at the road traveled can not help but sigh. Top Laoqi did not know then that the poor kids at home, that sitting, director of the Office of Research, that Chuaizhe 2.5 million "money for the journey," Chuangdangjianghu the Lengtou Qing, dare not and now this "rule" of 1.3 million workers in double-phase to identify the richest man?
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