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I always laugh when I see those 3D diagrams on face creams ads. The deep valleys have become plains (or almost!), wrinkles have disappeared and the company is proudly presenting its innovative ingredient. This wonder emulsion/enzyme will put any other natural face cream in the shade and their manufacturers out of business. Welcome to the war of face creams! Price is not everything The first top tip is not to be swayed by the price tag. Consumer Reports which is a US consumer protection organisation did a test on two very well known brands. The first had a price tag of $200 but it did not work as well as the much cheaper product which was retailing for only $16! The second top tip is to steer clear of some ingredients which will do your health no good at all in the long run. Consumer groups and women health groups are now actively campaigning for governments to pass legislation so that cosmetic companies are regulated. America seems to be slipping behind the EU,UK and Australia where there is some kind of control. I know that the Breast Cancer Action Montreal group has been very active recently. They are petitioning the Canadian government to ensure that carcinogens and reproductive toxins should be banned from all cosmetic products. What are these harmful ingredients? Lead can be found in lipstick and the FDA even promised to investigate but no information is forthcoming. Sometimes phthalates are added to perfumes and creams so that they can penetrate even deeper into the skin. The only problem about this is that this can cause disruption of hormones and can have an effect on the next generation. Parabens which are an anti fungal agents are used to keep products from going off and they certainly lengthen the shelf life of various cosmetic products and they have been in use since 1920! The bad news about these agents is that they have been linked to serious diseases. The main ones used are butylparaben, methylparaben and probylparaben. They have all been linked to liver disease, mental disorders and gum disease. The most dangerous agent is butylparaben as it seems to mimic oestrogen which can cause breast cancer in women. What are the good ingredients to look for in a natural face cream? There are perfectly good and natural ingredients which can be used in cosmetics and face creams and can do a marvellous job of helping you to look great. Some companies actually do include them but in such small quantities that they are not really effective. Extracts from seaweed, natural oils such as olive oil, avocado extract and Shea butter together with Manuka honey are the ones to look for because these are not harmful to your health. The company in my link below has actually developed natural products which are NOT mineral oils and which can actually help to regenerate the collagen and elastin in our skin which is going to make all the difference. Why not find out more about these new ingredients in face creams by visiting my website below? William Colbert is a natural health enthusiast. Discover what are the best natural ingredients for a safe and effective anti aging skin care treatment at his site :- http://www.health-and-skin-care.com/ You can find out what are the really effective ingredients used in cutting edge face creams
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