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Undoubtedly at some time you have visited a website that offered you the opportunity to receive a newsletter from them via e-mail. If you’re like most of us, you signed up for it. Whether or not the newsletter was worth continuing to receive is dependent on the quality and content. I mention this because it’s one of the most crucial factors in whether or not a newsletter will work for your business or marketing venture. Newsletters, like books, magazines, e-books or ezines, are only as good as their content. You can have all the eye-catching pictures and graphics you please, and a great layout, but if the content isn’t interesting and informative to your readers then it’s bound to be a waste of your time, and their time, too. This leads us to the question, “What do you need to make a great newsletter?” A great newsletter must give the readers what they want. If you’re a niche marketer you’ll want to give your readers a variety of information and news related to your niche. If you’re in the Internet dating business your newsletter should have cover a variety of dating-related subjects, success stories, personal improvement articles, or the like. Whatever your market, you’ll want to give the readers what they’re looking for. Many site owners have found that asking the readers for suggestions has worked very well to keep abreast of what they want in the newsletter. In addition to great content there are other items that need to be included. One key element that should be included in any newsletter is a link to send the reader back to your website. This should be located in an area that is highly visible, preferably on the first page if your newsletter has more than one page. This gives the reader easy access to go to your site for more information on something mentioned in the newsletter and will also entice them to visit just for the sake of visiting. Remember, people love to click on links! Another critical element of your newsletter should be an open invitation for people to pass your newsletter along to friends. Pass-it-along advertising has had huge success in the past and is a great free advertising tool. So don’t forget to invite your readers to pass your newsletter along! A free 133 page book can dramatically increase profits using newsletters http://freenetmoneybook.com
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