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How to Pick a Domain Name by Chris Wilson





Article Author Biography
How to Pick a Domain Name by
Article Posted: 01/24/2010
Article Views: 193
Articles Written: 198
Word Count: 669
Article Votes: 0
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How to Pick a Domain Name


 
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What is a domain name? It’s a unique name that identifies a site on the Internet. And it’s definitely something that shouldn’t be overlooked when starting or conducting business on the Internet. A great domain name can help boost your traffic, which means more sales. Long or Short?

The domain name that you choose should be short, and less than seven characters if at all possible. There are some very long domain names that work, but the key is to have a short descriptive domain name that’s easy for people to remember and type into their internet browser. Your domain name should have a sense of what your product or service is about. If you have a book on dog tricks, your domain name should be www.dogtricks.com or something related either to the title of your book or what you’re selling. It has to be descriptive and relevant. Passing the Phone Test

Does your domain name pass the phone test? When you have a domain name, if you were to say your domain name over the phone, the person on the other end should be able to type it in and say it or repeat it without you having to repeat it to them more than one time. If it does, then great! Your domain name has passed the phone test. If you have a very complicated domain name and you have to repeat it over and over, try to look for a domain name that’s easier to remember and easier to spell.

Keywords in your Domain Name It also helps to have your keywords in your domain name as well. For example, in the book, Ghostwriting Goldmine, ghostwriting was one of the big keywords and that’s also should also be a keyword that’s in the domain name that helps with search engines.

Another thing is extension. Dot com is always the most common extension when you’re using domain names. You can also use dot net or even a dot org. Originally, dot net was reserved for technical web sites, but now anybody can get one. Same for the dot org sites. Originally, dot orgs were used by organizations, but again, anybody can get one. But, always try for the dot com version first. You can reserve all of them if you want to, in order to save your domain from other people using it.

If you have www.dogtricks.com, you might want to also get www.dogtricks.net, www.dogtricks.org, so that somebody else does not use a doEditRegion1t net and try to steal your traffic. To Hyphen or Not

There is also some question on using hyphens. Hyphens are okay, but if you can get away with not using hyphens, don’t use them because they tend to not pass the phone test mentioned earlier. If you absolutely have no choice and have to use a hyphen to get the domain name you want, then use them sparingly. Beware of Double Letters

You will also need to watch out for double letters. For example, Cyber Rodeo. As you can see, there are two in there. People may be confused if there is one or if there are two. That is something that you have to spell everytime. It would be very easy to mistype this domain name or get confused if there is one or two. Always try and avoid double letters. Catchy vs. Practical

There are some websites that might not pass the phone test, but when you see it in print, it works. For instance, the words may be spelled and even though you’d have to spell your domain name over the phone, when seen in print, it works because it’s catchy. No matter what name you choose, make sure it’s easy to say and read, relevant to your products or services, descriptive and uses keywords when possible. In the long term, a great domain name can help make your business a success.

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