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In today’s tough marketplace those who own a dollar store must step up every aspect of the shopping experience while customers are in their store. Basic good customer service and practices such as smiling and greeting shoppers, offers of assistance to shoppers, and the like have become the norm. Dollar store success is no longer a given. You need to step up the customer focused efforts in your store. For more on this topic read on. In this article I present examples of actions that contribute to setting your store apart from the competition. · Carry purchases to the car for purchasers. When was the last time anyone in a dollar store offered to carry purchases to the car for a mother with a cart load of merchandise and 3 or 4 children in tow? How about the person who just spent $50 or $60 in your store; wouldn’t they appreciate a little extra help? If you own a dollar store wouldn’t you like to impress them so much with the extra service that they return for a repeat purchase of the same size? · Open the front door as shoppers enter and exit the store. Many dollar stores now have employees saying ‘hello’ as shoppers enter the store. Few actually have someone at the door to open it as shoppers enter and exit. If the front doors at your store are not automated periodically give this a try. Shoppers will smile and thank you for the little extra. You are one step closer to dollar store success. · Go pick-up the merchandise shoppers add to their purchases. Shoppers often mention they forgot an item or two when paying for their purchase. Many will just decide to wait until their next visit. You want that extra few dollar today, so why not combine the higher sales with impressing the shopper by going and picking up the items for them. Once again; this is not the norm for a dollar store and most will be impressed. · If you own a dollar store offer unusual dollar store merchandise not available in competitor stores. While this may take a little extra time the rewards will more than repay you for the effort. In fact make it your practice to continually bring in new and different items. Just be sure shoppers learn to make their purchase when they see an item they want as most of these items are one time purchases and they will not be coming in again in the future. Use these ideas as a starting point for your own set of dollar store success tactics. To your success when you own a dollar store! Want the best ideas to earn from your dollar store business? Check out "Tactics to Add Streams of Income to Your Dollar Store Business" at www.OpeningADollarStore.com.
Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.
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