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A corporate logo is a brand image of a company in the market. An entrepreneur uses the trademark for the brand recognition of the organization. There are two aspects that an onlooker can associate with a corporate logo. One aspect is experiential one and the other aspect is psychological one. An experiential aspect refers to the sum of the experiences of the customer with the brand. It is also known as brand experience from the marketing perspective. The psychological aspect refers to a symbolic image that has been created within the minds of people by the company’s brand promotion efforts. It also includes the expectations associated with a product or service of the company. A business logo is designed and promoted by considering these two aspects. A trademark is the one that is used by the customers in the organization to promote the products and services in the market. It is used as a business identity of a corporation in the market. Another point to consider is that a marketer should design a business logo so that it reflects the nature of the business dealt by an organization. It is used as an iconic symbol to represent the core business of a corporation. An onlooker can easily visualize and comprehend the message conveyed by an organization through the designing or appearance of a trademark. For instance, if an IT company wants to elucidate on its innovative and creative spirit, the graphic designing of the logo can be simple but giving a unique shape and size to the logo. The uniqueness in the trademark itself highlights the innovation of the trademark. In this way, you can create a desirable impression on the mind of the onlooker or the public at large. The impression that you leave on the mind of the potential customer or the public at large is called the brand image of the corporation. Therefore, a person should be able to design a trademark that represents a favorable and desirable image of an organization. In this way, a uniquely and exquisitely designed trademark can create a distinguishing brand image of an organization. Lonard Math is a business analyst as well as web designer who has more than 7 years experience in Logo designs for designing brochures, business stationary, websites, content writing etc. In this article he discusses about business logo. For more information about logo maker, logo creator, logo designer, logo software, please visit http://www.logosmartz.com
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