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The market of the online home business is a branded goods market and it does not differ from the traditional market concerning the key requirements. The rules are the same, than in all human relations. Before you can be accepted, you must be a trusted person. So how to build the trust? The answer is simple. Your online home business must build regular contacts with the target persons and to behave in a way, that these persons start to trust on the promises and on the contents of your online home business offers. This is a long process and will require a lot of contacts with the target persons. 1. Should A Special Report Theme Be Unique? One feature, that a brand should have is, that it is in some respect unique. But in the modern online home business marketing hardly nothing is totally unique. On the other hand, it would be very risky to launch something, which is not proved by the mass of other marketers. So uniqueness is relative. If we speak about the short special reports, for instance a PDF report of some twenty pages, it is already unique, when you have written it. Additionally every marketer puts his own angle into the content. The important thing is, that the recommendations work. 2. If You Are Not A Guru, Can You Write A Report? There are actually thousands and thousands of target groups for every offer, because people have different needs and wants. There are people, who honestly do not want guidance from a famous guru, because they simply think, that they must be on a higher level to be able to understand the content and to be able to execute it successfully. 3. Shall You Share It For Free Or To Take Some Money? What is the difference between the price of twenty bugs and the free version? If the content is useful, what it should be, the price is one of the most important elements of the quality image. So put a price tag on it, which is competitive with the other reports in the niche. 4. A Special Report As A Brand Builder. The strength of the special report in the online home business marketing is, that it is totally done by yourself. If you keep the quality high, the look and the copy, it is one of the best weapons to build your personal brand and also to make money. 5. What Will The Market Say? This is the topic, which you will think quite a lot, if you will write a special report. What if some marketing forum starts to distribute a gossip, that the content and the recommendations do not work? Well, in that case you just answer by testifying that the recommended systems work also in the practice. Juhani Tontti, B.Sc., Marketing. To become successful your online business opportunity needs a strong brand image. To write a special report is one of the most powerful ways to build a brand to your online business and to make money. Visit: online home business
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