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The online home business opportunity needs two things to become successful. A new entrepreneur must be able to combine the proven marketing methods and his own skills and talents. When he will use his own strengths, he will be able to reach the success. So I argue, based on the experience, that the success starts from the mental factors of the online home business opportunity entrepreneur. The next question is, that how to define these inner factors and how to turn them to the benefits in the online home business opportunity. 1. The Discipline. When I read the American business literature I will see the term discipline in many contexts. They speak about the marketing discipline, the management discipline and so forth. In all meanings it mean that a person will keep the selected route during a long period of time. The online home business opportunity does not differ in this respect. If we look at the whole process of the online business, the discipline is needed in many places and mostly in the preparation of the business plan. First a new marketer must have the structure of the business plan and then he must follow this structure. 2. The Spirit Of The Entrepreneur. The difference between an entrepreneur and the worker is obvious. A worker has his boss, who tells what, when and how much he has to work. An entrepreneur has decided all these by himself, plus he has to take a financial risk, before he can get the income, if he will. This requires certain spirit. I call it as a spirit of the entrepreneur. 3. The Consistency. When a worker will do the job, he will see the results immediately and will get the salary on a fixed day. When an entrepreneur will do a certain project, he will, if everything goes okay, see the results after some time and get the income, if he has succeeded to sell something. 4. The Ability To Study. The online business is always a know how business, which requires a lot of studying. Not every person has this ability. Some people are eager to read and they read all the time. The Net is full of useful tips, so these people get the edge. 5. The Mental Strength. To run an online business requires lots of mental power or capacity. It is more important to do the right things, than to do the things right. To be able to understand, which things are the right ones, an entrepreneur has to be willing to read a lot, actually all the time. I see these factors as the main requirements for every online marketer. So instead of being a technical art, the online business is very mental art, where the knowledge, experience, creativity and the ability to handle the obstacles will determine, who will be the winner. Juhani Tontti, B.Sc., Marketing. The real power for the online home business comes from the mental power. An entrepreneur of the online business opportunity can improves these features. Visit: online home business opportunity
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