Over-reliance on overseas markets and industry into recession
After the founding of New China, developed in contemporary Chinese arts and crafts industry, in its course of over half a century, has waxed and waned.
Arts and Crafts opened in China's modern history will find that over the past few decades, China's handicraft market are mainly overseas. During this period the prosperity of many Arts and Crafts decline, and overseas markets closely related to the advance and retreat
. The early 50s of last century, the new restoration of China's foreign trade port, handicraft export business interruption for many years, increased demand in overseas markets, order, better to a certain extent, promote the development of domestic handicraft production, a number of time-honored traditional crafts enterprises, many of which are at that time to establish. "
Cultural Revolution" in the latter part of the traditional theme of the gradual resumption of production and export of handicrafts in overseas markets and see a cessation of trade for many years the Chinese handicrafts, "appetites", foreign trade companies around the handicraft orders pour in, foreigners travel to China is also a large box of small packets land full of Chinese crafts and go.
As a result, then the Chinese arts and crafts also will be the rapid expansion of industry. Arts and crafts on a large scale enterprises, most of them are evolved at that time. Especially in the last century, the early 70s to late 80s to 10 years, their development reached its peak, the process has created countless treasures, a national trade export-quality products. But since then, it has entered a recession, but also the longest one; many businesses close down or converted to other production, a number of varieties of a long history and even death of people is gradually disappearing art must.
At present, although the national arts and crafts market is gradually warmed up, a few places some of the crafts, such as Jiangsu Yixing Purple Clay Masters, and the National part of the master craftsman's works appeared in the phenomenon of shortage, but on the whole industry, until today has not completely out of the woods. Careful analysis, which in recent years to shift the focus of China's arts and crafts market, the serious lag and the resulting innovations is extremely inadequate great relationship.
Paid insufficient attention to the domestic market, urgent need to improve innovation capacity
Excessive reliance on the international market situation, the Chinese arts and crafts industry in a particular period, formed under the objective conditions peculiar to the particular nature will not long remain unchanged. The late 80s of the last century, overseas markets, significantly reduced the demand for Chinese arts and crafts, its influence, the domestic arts and crafts production and the situation has changed suddenly. Then, if we can promptly adjust marketing strategy that will shift the emphasis towards the domestic market, then the Chinese arts and crafts industry, would not be passive in serious situation, the duration will be shorter.
But unfortunately, we do not have time to change in this direction, to effort, the market is still the main peg eyes overseas. In the design, production is still considered the most foreigners Chinese arts and crafts aesthetic taste and needs. This situation led to a considerable extent, contemporary Chinese arts and crafts innovative ideas behind the research and development, design themes and production processes are still not fundamentally break with traditional constraints.
China is implementing the people's food, clothing, housing, transportation, use, have reached the highest level in history. Improved material life, people are bound to the pursuit of spiritual quality. But why has the beautify life and improve the aesthetics and other spiritual features arts and crafts products that are coming into people's attention away from it? The main crux of the problem is our arts and crafts, design and production of innovative, too lagged behind the development of the situation. Of modern people's living habits, and aesthetic taste has undergone profound changes.
People, especially young people, the pursuit of individuality the United States, concise and the United States, the United States quickly. The long-standing presence in some traditional Chinese arts and crafts in the many years of the monotony of the same species, size-fits-traditional topics and cumbersome or piled-up skills, has long been hard to attract the majority of the modern aesthetic resonance. To change the traditional concepts, to correct market positioning has been urgent outdated. Overseas markets, of course can not give up, and to efforts to expand, but in the current situation, it should focus on the domestic market, designed and manufactured by the domestic market, arts and crafts welcome.
Blend of traditional and modern multi-level walk the road of innovation
First, in line with market consumption, the multi-level and diversity of innovation.
Arts and Crafts is a plastic art, innovation and development of the art must follow the law. At the same time it is also an industry, and therefore each one products (works) of innovation, should have a correct forward-looking market orientation: the domestic market and overseas markets; middle-aged group of consumers, young consumer group; low-cost category, high-price variety; interior decorations, travel souvenirs, gifts, collectibles ... ... different markets, consumer targeting a different variety of arts and crafts category, style, quality, materials, texture, theme genre, quality, grade and so demand is also different. Industrialization in any kind of arts and crafts, must be recognized by the market of consumers, through the exchange of commodities in order to make the artistic value and economic value to be reflected.
Second, emphasis on material and technological innovation.
Arts and crafts and pure arts such as painting, calligraphy, etc. Another significant difference is that form of carrier and its production process has produced outstanding material properties, namely, the artistic image of a variety of arts and crafts and aesthetic taste, is through a variety of materials, substances conduct specialized technical processing and to be realized. Therefore, the creation of new materials and production technology (production skills) and improved arts and crafts is a major aspect of innovation. In particular, some modern style, mass-produced crafts, but also to continue to use new materials, new techniques, new technology for new varieties and colors development.
In recent years, arts and crafts within the industry that should be "back to work at art", full circle back to the path of hand-made, it is very one-sided and wrong. We advocate the succession of fine arts and crafts, traditional manual techniques, but that does not mean that the traditional manual techniques do not need to progress, because not all varieties are suitable for use arts and crafts made by hand techniques. In what the means of production must, from the specific products (works) start the system due to species to date, due to characteristics of the system to date, because the terms were appropriate actions, because the market's needs.
Third, attach importance to fashion product innovation.
Crafts varieties in the past, the majority of the domestic market position, maybe in the elderly group and collective consumption model, while the consumption of young people and families are often paid insufficient attention to the biased position is incompatible with the industrial market requirements. Because young people and families will increasingly become the mainstream consumer market, arts and crafts. And this consumer group are highly fashionable, novelty features. To meet this market demand, we must attach importance to fashion arts and crafts development and production.
Some people think that fashion is contrary to the development of China Arts and Crafts behavior. This understanding is one-sided, the contemporary Chinese arts and crafts industry, is taking the diversity rather than a single-oriented development path, as we can not afford to abandon the traditional fashion, it can not be fashionable, lightweight tradition.
As in previous years hot a Tang suit, the combination of Brocade and modern dress, are a successful combination of traditional and fashion a good example. Meanwhile, the fashion arts and crafts style should also be diverse, and some heavy traditional style, and some partial extraterritorial style; some form of strange, and some new material; some art strong, and some take into account practical. Not only that, but also with stationery, toys, clothing, electronic products, the implementation of an interactive combination.
4, attach importance to intellectual property protection, the legal protection of innovation.
Because the current legal environment, intellectual property rights is inadequate and people's concept of the weak, for the economic interests of the driver, the current arts and crafts industry, the phenomenon of imitation and infringement is more serious, long, long time cause of the confusion in the market, industry reputation and seriously hurt the industry's are innovative initiative, as well as some new creation, the development works are not promptly put into the market, but shelved, and even to participate in the exhibition select only works (products) of the Local. The wind does not brake, do not change this habit, it will greatly hinder innovation in arts and crafts, affecting the normal process of industrialization.
Therefore, strengthening the industry's awareness of IPR protection to promote orderly competition and accelerate the improvement of legal environment, the legal protection of innovation has become a Chinese arts and crafts practitioners in a common call. Only in this way, China's contemporary arts and crafts have vitality and industry to sustainable development, outstanding arts and culture can be passed down over generations to flourish. I am a professional editor from Chinese Manufacturers, and my work is to promote a free online trade platform. http://www.chinaqualitycrafts.com/ contain a great deal of information about farmhouse tables , standing coat rack welcome to visit!
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