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Many who are opening a dollar store remain totally focused on satisfying the core needs of their shopper. They always have the cleaners and paper goods their shoppers need and want. They are never out of the health and beauty items that bring shoppers in on a routine basis. And it is fair to say this is the foundation for their dollar store success. Yet it takes more to motivate shoppers to occasional spend a little extra time or to make that one extra trip per month to come into your store. Part of the secret to collecting that extra business is adding different dollar store merchandise – merchandise that will quickly sell out and not return as standard products you sell. Make it your practice is to continually offer new and different dollar store merchandise and you will create a buzz with your shoppers. Once they have seen unique items that are rarely seen in dollar stores being offered they will want to be there when the next items arrive. After all, these are one-time purchases and once they are gone there is no second chance. Many will begin to come in multiple times per week just to make sure they don’t miss out. Of course this enthusiasm diminishes quickly if new, one-time deals aren’t available. The deals you offer must be truly outstanding bargains. More and more shoppers will begin to ask when the next batch of new dollar store merchandise is arriving. They will then start arriving early to make sure they are the first to take advantage of those one-time deals. Again the important step is to bring in items you never see in competitor stores. Even after you make your first purchase of these items shoppers will begin to eagerly search your store for more of those one-time deals. Some items won’t be hits, but often just knowing they won’t be there in the future will drive sales. Give it a try in your store. When opening a dollar store the key to this strategy is to shop hard for unbelievable wholesale and closeout or liquidation deals that you can then sell in your store. It does take extra effort to locate the true bargains that excite shoppers. When you see the reaction of those entering your store, you will know you’ve found a technique to set your store apart from the crowd. Just be sure you will make a profit on the items as well. To your success when opening a dollar store! Opening a dollar store? Learn the secrets of an insider at http://www.openingadollarstore.com
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