Like last year, a
Drinking
Brands trying to hype "1000 boiling water" problem, causing many peers and professionals unhappy, then a few
Water heater
Stir in some media brand water heater "Dead Water", "Living Water" and also in the mix
Consumption
Who
Audiovisual
The. Think carefully about, really boring.
Few years the Chinese market revolutionary products. Very few revolutionary marketing, so markdowns are also
Package
Became "× × revolution", new products, gifts delivery often been packaged into "× × Storm";
Water Heater
Is by multifarious "× × liner" Gaode were confusing, not to mention go away what nano technology, negative ions, frequency of the ... ... the marketing expert who in China would continue to create such a concept, "to attract" consumers somehow pocket.
Hazards marketing gimmicks
Masters the concept of brand in interested in making hot hot even when the industry did not look back:
Continue to create the concept of the brand, how many hot brand culture, brand culture, the essence of what. The concept of consumer brands to bring the number of real points of interest, has introduced the so-called New Just how new? Is not just for a month
Panel
Changed what shape, color pattern for a moment. Heavily committed
Service
Implementation of a number. Building its own marketing team at? Do not you see
Home Appliances
Consumer complaints, or high, multi-appliance business marketers switched so frequently ... ...
Own sales network construction at? Not see
States United States
Have acquired Yongle, and even threatened to buy Su Ning, the Chinese home appliance sales channels will face a major change in the situation on how, even sales positions may be sure, there is still the concept of mood What speculation? Scientific planning and marketing in China less standardized, more lack of true creativity, in addition to price cuts discount, promotional gifts, prizes, get travel, how many tricks.
Gimmick if there is no meaning apart from a lively, fool the number of "good" consumers, what is left?
Chinese household electrical appliance enterprises are facing a serious product marketing homogenization, the homogenization of the face of no alternative marketing face of brutal price war would be no new way out Why? A new
Mobile
Can buy several of the
TV
, And many household appliances consecutive annual losses of listed companies is not surprising.
More interesting is that western fast food in the occupation of China, virtually no resistance to the power of peers; turn a pair of Ching, a Chinese couple in the United States established a small restaurant started
Panda
Restaurant Group, the development of Chinese fast food restaurant chain 30 years, 35 states in the United States to open 820 stores in 2005, an average of 3 new stores opening every week, to reach 735 million U.S. dollars turnover. The secret to their success: many of the recipes on issues related to food customers
Education
.
Avoid marketing gimmicks
Play not up to standard, the maverick new things, more than a point on it's right, can also try to engage in good faith engage in marketing, affordable marketing it? Done enough basic skill, and then rising, and innovative. Marketing is also done at least peace of mind to do a down do some things.
This is the first appliances
marketing or some excitement to see what happens:
Product?? Recent domestic water heater turns enthusiastically participated in the two giants of "epoch-making", "revolutionary" high-end products?? Condensing water heater to "hot" long, high above the price a few thousand dollars, and the District for one year several thousand sales, change what is said but also spread it. But also good, better than the water heater market has set off a price war as bloody a lot better, at least now a few larger manufacturers of domestic water heater started to learn Competition technologies for the consumer
Security
More and more protection.
Price?? The rise in recent years, sales of home appliance packages also offer some little meaning. Do not say so is half sold, half to send, the result is improved sales of the brand, consumers come cheap, convenient and pricing techniques implicit contrast clever than the straightforward price cut more.
I am a professional editor from Chinese Manufacturers, and my work is to promote a free online trade platform. http://www.chinaqualitycrafts.com/ contain a great deal of information about magstripe cards , pvc rigid sheet welcome to visit!
Related Articles -
magstripe cards, pvc rigid sheet,
|
