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A common advertising item for the majority of businesses is the pen. There are many reasons for the extensive use of this simply writing implement. For economy purposes, they are a relatively inexpensive way to promote a company's logo and its slogan. Since every one needs something to write with they are easy to distribute. A company distributes them at conventions, corporate meetings, and supplies them to employees. Pens are a wanted commodity. People tend to ask for a pen and never return them. The go to the next place, take out the pen and the next time they need a pen, they can't find one. It's like playing a game of hot potato as the pen jumps from one pocket to another purse and onto another desk. What better way to reach farther than the local market. Isn't that the goal of promotional marketing? Pens are easier to journey through masses of people than some other promotional items. Hats, Frisbees, and logo t-shirts are not commonly borrowed or passed around. People tend to keep these items to themselves but are not that territorial with pens. Rational is a pen is just a pen, I'll get another one. But, is a pen really just a pen? Have you seen some of the unconventional pens being offered? Marketing departments spend many hours trying to come up with ideas for a new and unrivaled pen. A pen that's going to catch a consumer's eye and wow them. The choices can be endless. Pens come in all shapes, sizes, and colors. There are some people who collect pens that are unique and different. There are multi-tool pens, highlighter pens and stress ball pens. Companies can now order pens that relate to the type of service they offer. A local mechanic shop dispenses pens in the shape of a wrench. Don't worry the traditional pen usually given by professional service people such as lawyers, CPA and Financial Planners are not a thing of the past. Only today, those pens can be a leathered texture of various colors or a glossy covering of any color of your choosing. Regardless of whether companies are purchasing a more traditional or a flamboyant pen, the primary intent is still the same-get your logo out into the public. Decent logo pens are a wonderful way to show customer appreciation. Having a printed business gift on hand is incredibly handy.
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promotional pens, advertising options, promotional items,
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