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U.S. Lifetime channel's operating strategy for women - women channel, operation, Lifetime-netwo by ayay wang
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U.S. Lifetime channel's operating strategy for women - women channel, operation, Lifetime-netwo by AYAY WANG
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| Article Posted: 06/11/2010 |
| Article Views: 120 |
| Articles Written: 2282 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 705 |
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U.S. Lifetime channel's operating strategy for women - women channel, operation, Lifetime-netwo |
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, Is the first U.S. women will be the Audience for the 24-hour Cable television Channels, cable television ratings in the U.S. rankings, Lifetime Channel's prime-time female and all-day audience of typically among the top 10, women over the age of 18 in firmly in the ratings. Lifetime Channel for its distinctive female audience targeting and marketing strategies, not only become the leader in professional women's channel, has become numerous communication scholars and feminist scholars to study. However, with the Oxygen channel, the strong rise of women's entertainment channel, Lifetime Channel Women also face new challenges. To this end, Lifetime female channel to further improve its own channel operation strategy, in the fierce market competition remains invincible.
Video-based content Although the Lifetime channel has a female
entertainment, fashion and other information-based programs and reality shows, but to truly become the main content of the channel is TV drama. In addition to a handful of programs like Dennis and "married" two columns entertainment programs, every morning at 8 o'clock, Lifetime channel started to broadcast in different female's drama series, such as the flagship series "The Nanny", "design a woman" , "The Golden Girls," "Nanny," "specific drugs," "Fraser" and swept the nation's "Desperate Housewives" and so have a lot of loyal viewers. These drama series every day in the same broadcast a fixed time period, and then strengthen the audience for a single channel of awareness and loyalty. 2007 new new play in the Sunday night broadcast of "life secondary number" and "mental condition" so that women's channel Lifetime become the summer of 2007 all U.S. TV station The only one in the Sunday night broadcast on all new play of the channel. It is the importance of the film and television programming, film and television drama has become the main channel Lifetime content of female and channel brands.
For a long time into the audience's attention on the Channel, Lifetime Channel attaches great importance to women with star producer, star writer (screenplay) and subsequent formation of the hit television products, has introduced a new series of TV drama. 2007, Lifetime launched series of female channel series "Junsao" play every night 10 o'clock in the channel broadcast, the story revolved around several families living in barracks started. As the opening of the popular drama drama "Grey's Anatomy," the director, immediately became the most popular programs of the channel's history. Since then, "Junsao" in the second quarter and third quarter momentum remains unabated, a Lifetime television audience positioning (18 ~ 49 year-old female, 25 to 54 year-old female), the highest rated TV drama. "Junsao" is not only a women's channel Lifetime signs show, has become the channel's landmark drama. In 2009, Lifetime Channel aired the adaptation of women famous novelist Nora? Roberts ("Sex and the City" author) television Film "Northern Lights" for Taiwan to attract 450 million viewers, this is the best TV ratings so far this year the film. Such excellent results, but also make the film into the 2009 win over current cable TV up to a female viewer. To this end, Lifetime will also introduce an adaptation of Nora? Roberts fiction TV movie "Midnight Bay."
Successful Advertisement Tactics Channel advertising revenue is the Lifetime women's main source of income, accounting for 70% of total revenue, which makes the Lifetime Channel Women in the United States women in the highest income Channel channel. This will undoubtedly benefit from the successful advertising channel Marketing Strategy.
Lifetime channel's advertising group of women was mainly localized in the success of women and professional women. The most obvious of these ads is the white image of successful women and professional women's dependence, Michigan State University scholar, Professor Kaplan's ads on the Lifetime Channel and quantitative research found that about 83.9% of the image; and In this figure, you can clearly distinguish the image of women as career women accounted for 14.3%. I am a professional editor from Chinese Manufacturers, and my work is to promote a free online trade platform. http://www.chinaqualitycrafts.com/ contain a great deal of information about xbox flashing lights , crank led light welcome to visit!
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