Similar high-end wine positioning, product packaging homogeneity; hotel terminal face of intense competition; Group buy channels a competition the Red Sea ... ... in 2010, the existing means of competition has been unable to break through! Experienced rapid growth the past eight years the alcohol industry by the growth in demand for full access to competitive growth.
In addition, the regional competition in the market more fully, forming a strong brand entrenched in the situation, the demonstration effect of greatly reduced the market model can be replicated weak; brand increased consumer autonomy enhanced role in promoting the core consumer groups rapidly decreased; public relations, Customers, gift wine, trunk project, become a normal, lower investment efficiency, driven by market forces greatly weakened; custom, stores, Internet sales channels ... .. the rise of new consumers to buy channels fission, the terminal fragments of.
This case, both the core focus Hotel Group buy terminal or terminals, are difficult to complete market penetration. Disk drive and other opportunities based on the tactical portfolio growth, no longer meet the current market competition. Wine marketing is facing great opportunities and challenges! The only mode of innovation can break through, and for the market environment changes, the completion of the new marketing model innovation is the rapid rise of the brand!
Drinks in the current environment, in accordance with competitive upgrade the system from a strategic height, and undertake innovative business model, complete enterprise resource replacement, 6S complex marketing model unsheathed their swords. In other words, the enterprises should carry out strategic positioning, regional interaction, brand upgrade, product innovation, while establishing a national market, the brand management system, the establishment of a unified regional market organization. From the disk drive model, the Tasting marketing, then to the composite channel model, 6S Marketing System model hope enable rapid development of many enterprises.
As industry professionals and invited guests, I hope you can give support and guidance point of view. 6S Marketing Model how you look, for the wine industry, you think the 6S complex marketing impact on the wine industry, where? Liquor companies and learn how to implement this marketing model?
Reporter: 6S Marketing Model how you look?
Xuguang Chong: current marketing model for 6S. I think the 6S Marketing has not precise definition and understanding of patterns. But I understand, you can manage from the 6S, 6S Marketing management is to understand and extend the start.
Then, the so-called 6S management, in fact, a management model from Japan. "6S management" by the expansion of Japanese companies from 5S is a well-established field of modern plant management concepts and methods, its role is to: increase efficiency, ensure quality, so neat and orderly work environment, prevention, and ensure safety. 6S is the essence of executive power of the corporate culture, emphasizing the culture of discipline, not afraid of difficulties, thought to do, do well, as a basis for the work of 6S implementation of other management activities for the provision of quality management platform. Romanization of Japanese are their "S" at the beginning, it referred to as "6S".
Order (SEIRI)?? To any items in the workplace is divided into necessary and unnecessary, in addition to necessary to remain, others are eliminated. Objective: To make room, space utilizing, to prevent misuse, create cool place to work.
Rectification (SEITON)?? To stay with the items necessary to display position in accordance with regulations, and placed them neatly labeled. Objective: To clear the workplace, elimination of the time looking for items, neat work environment to eliminate the backlog of excess items.
Cleaning (SEISO)?? To the workplace where the invisible visible and cleaned, to keep the workplace clean and beautiful environment. Objective: stable quality, reduce industrial injuries.
Clean (SEIKETSU)?? 3S maintain the above results.
Literacy (SHITSUKE)?? Each member to develop good habits, and compliance work, cultivating the spirit of active I am a professional editor from Chinese Manufacturers, and my work is to promote a free online trade platform. http://www.chinaqualitycrafts.com/ contain a great deal of information about roland spare parts , offset printing blankets welcome to visit!
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