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7 Honglei wolf can be sought after spokesperson Chang Han punched popular - 7 Wolf, Men - Clothing by zyzy wang
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7 Honglei wolf can be sought after spokesperson Chang Han punched popular - 7 Wolf, Men - Clothing by ZYZY WANG
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| Article Posted: 06/16/2010 |
| Article Views: 230 |
| Articles Written: 2301 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 614 |
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7 Honglei wolf can be sought after spokesperson Chang Han punched popular - 7 Wolf, Men - Clothing |
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Business,Business News,Business Opportunities
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Have you ever seen Hu Jun, Zhang Han I, Honglei, Zhang Zhen, the four actor also appears in a plane Advertisement In it?
This is not someone the director's latest film posters, but the seven wolves latest print ads, advertising company by Shanghai Ling Lion surgeon. When the industry spokesperson on employment of less fanaticism have always to surprise move Fujian Men 7 Wolf, opposite, one go to hire a four spokesmen. Employ more than one brand voice in the circle is not a surprising thing, as Semir brands.
Learned, in print ads launched in the same time, spirit wolf lion advertising to help seven draft as a material with a plane, an advertising clip of the film, now being part of the TV Taiwan hit.
From a money point of view, this choice is not it absurd? 7 Wolf Why spend the money?
In fact, today's advertising is very expensive, in the major prime-time television ad costs have been calculated according to sec. A budget expert, this popular actor meet the four preparations, spent at least seven wolves 800-1000 million.
Seven wolves, according to a relevant person in charge said branding, "cultural innovation" will be 7 next ten years a wolf strategy, this was under the guidance of seven wolves in the advertising practices on trial and error new way. In recent years, seven wolf style of advertising has changed, or change a lot with their Proxy Business in, first the British Young Legend, TBWA, to the current spirit of the lion, in 2008, spending nearly 120 million yuan a year marketing costs. Looking at the current national men's
brand, or rely mainly on advertising to spread the brand leaders should want to do kind of ads? As ad readers, viewers and listeners of the reaction will be?
Is very simple, of course, want to do is to establish brand leadership brand leadership. Leadership in consumer behavior is one of the most important motivational factors.
When the seven wolves, as some enterprises are no longer mentioned in the ad, "Our product is better" when the slogan of change is 2007's "men only side" of the deepening of the slogan. Efforts to shape the 2007 slogan of "multi-faceted man" life form, is seven brand connotation of lateral expansion of the wolf. Now the slogan, it is the brand value of seven wolves vertical extension.
Shows, seven wolves have already hired as a spokesman for the advertising investment insurance, in order to prevent their attacks because competitors suffer.
Imagine, other companies dare to do so? Not long ago, a corporate CEOs, once said: "The spokesmen of this boom has been, and we now need to concentrate in the market, will consider requests Star Help out to join in, certainly would not consider employing voice. "
Contrast, such as 7 Costly wolf image spokesperson, please, this can wolf again for the 7 "crushed" by the popular?
As early as last year, the responsible person once said, the future will have more "side of men not only" keep the spirit of common men stationed in high-quality seven wolves "Celebrity Hall", in order to achieve more than seven wolves the concept of digital voice, played together more.
Authors / Approximations :010-62298534 I am a professional editor from Chinese Manufacturers, and my work is to promote a free online trade platform. http://www.chinaqualitycrafts.com/ contain a great deal of information about plastic tray manufacturer , pvc wall covering welcome to visit!
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