2010, the distributors for fertilizers, the channels of each antenna how to stretch? Go up and down one year, who will be growing rapidly? Who will be marking time, or embarrassment? We see 2010 with six distributors: distributors can not ignore the trend of what? Dislocation of the Red Sea
business breakthrough Xingtai City, Sichuan Agricultural Materials Co., Ltd. General Manager of Shu-Ping Wang
As important agricultural areas of products, fertilizers, more attention, more competitive. With the liberalization of the distribution system and the circulation increased competition, dislocation management has become the strategic choice of dealers break the Red Sea. Company Cooperation Building a win-win is the general trend. Xingtai City
as agricultural marketing chain, Xingtai City, Sichuan Agricultural Materials Co., Ltd. amounted to more than 200 million yuan in purchasing and marketing, circulation of local agricultural shining star. After the 2009 "roller coaster-style" after the fertilizer market in 2010, also have their own Weiyuan new agricultural planning.
"Methods are forced out. Season sellers, off-season I have to sellers." General manager under Viewing is often said that the reason for changing innovation Marketing Model, are the result of market competition.
Light fraction organic matter that the market is changing marketing model is changing and innovative products are constantly changing, not changed is that we must seize the peasants to seize the consumer. To this end, as a Proxy Shu-Ping Wang business model on its own profit-depth thinking, in short, that to do manager Wang Sell We must do two things, first, a good subordinate distributors to control, control, good customer; Second, farmers from the start there, close to the consumer.
Many distribution companies focus on circulation at the expense of the consumers of this essential element, therefore, the foundation is not strong, often perceptibly. To reach consumers, farmers are now taking advantage of slack agricultural Weiyuan time, in conjunction with the local school auditorium from the peasants, the farmers free of charge to explain the planting of new technologies, new knowledge. Meanwhile, agricultural Weiyuan who came to lecture the farmers, "four" policy, that is, tubing, pipe delivery, control eating, take control (note: free gifts). It is precisely because farmers in the listening class, the way most will buy fertilizer, this increase in product sales, it also brings with it a very good reputation.
Operation of this dislocation, opposite the train of thought not only in existing customers, competition for markets, but also in product selection.
With the development of the industry, fertilizers, industry, product development is also simple from the initial fertilizer, urea, to the development of compound fertilizer, controlled-release fertilizer, slow release fertilizer. Currently, most products on the market is the compound, many enterprises began to vigorously promote the vision of sustained and controlled release fertilizer. In order to effectively implement the Weiyuan "good product, good service, good harvest" business philosophy, Weiyuan After extensive market research and land experiments, the bio- Organic Inorganic fertilizer as the main push Weiyuan products in 2010. Shu-Ping Wang said proudly, Weiyuan is to bring a good product the first time recommend to farmers.
Experienced a major market in 2009, after the cold, but now, under Viewing pay more attention to big market environment. She believes that the basis of cost, the present materials, electricity, coal is on the rise, therefore, for the fertilizer, the 2010 will be a steady upward trend, is not affected by the market. Moreover, the land needs fertilizer demand is rigid, no matter on how the market ups and downs, as long as looking for a good selling point for distributors, the impact should be minimal.
Order to reduce market risk, under Viewing recommended vendors to adopt risk-sharing partnership model. Although experienced in 2008, 2009, low price, many dealers for some manufacturers, view is not very good. But the current trend of big win-win cooperation is the trend, in this mode, the partners have to find their own value point, the entire chain, its own position? In this chain, their more competent what? Their profits ground? This can be a good balance between vendors in order to better guide the healthy development of the industry.
To change habits, change the fate of the Thai economy
Hebei Agricultural Services Limited Executive Director Guo Xinglong
Habit is difficult to change things, when farmers used fertilizer powder, the liquid fertilizer used on the face of the challenges farmers to use. Therefore, changing the habit of farmers to use fertilizers, also indicates that new market opportunities.
As the earlier water-soluble fertilizer dealer, we have been concerned about this new form of water soluble fertilizer fertilizer. In recent years, many go abroad to study I found that some areas of agricultural development, already more than half the proportion of water soluble fertilizer, especially in Economy Crops, but the development of the domestic water-soluble fertilizer or backward.
Present, fertilizer absorption rate of fertilization by time, a few more facilities, crops, how much on how much other way to solve the water-soluble fertilizer, has had the above characteristics, the lack of a promotion problem. However, more water-soluble fertilizer market occupied by foreign products, making their prices high, leading to water-soluble fertilizer into the hearts of hard driven forces of the noble people of fertilizer. Meanwhile, the water-soluble fertilizer high price to the domestic water-soluble fertilizers also left much room for development. According to preliminary estimates, foreign water soluble fertilizer per ton on the yuan in the domestic production cost can be reduced to 6,000 yuan. This gives domestic enterprises, is a big business.
In the current mode of operation, although manufacturers in the continually lower costs through technological innovation, but in circulation fertilizer dealers echoed the noble thinking, a lot of increase, causing product to the user's hands, products cost far less than the low, which is far away from consumers. I think that we should take good care of this industry to look further ahead. I am a professional editor from Chinese Manufacturers, and my work is to promote a free online trade platform. http://www.chinaqualitycrafts.com/ contain a great deal of information about billet silver , electrolytic tinplate welcome to visit!
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