|
|
 |
|
|
Vice President Peter Versace? Zhang: will speed up expansion in China - Versace, interviews - Clothing industry by big tree
|
|
|
Vice President Peter Versace? Zhang: will speed up expansion in China - Versace, interviews - Clothing industry by BIG TREE
|
|
| Article Posted: 06/22/2010 |
| Article Views: 252 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 667 |
| Article Votes: 0 |
|
Vice President Peter Versace? Zhang: will speed up expansion in China - Versace, interviews - Clothing industry |
|
|
|
|
|
Business,Business News,Business Opportunities
|
|
"The next five years, China will become a Versace (Versace) in the world's largest Sell Market. "Versace, vice president of Asia Pacific PR Peter? Zhang (PeterCheung) in early September interview with our reporter in Beijing said.
Peter? Zhang as the tenth CCTV model contest judges, came to Beijing earlier this month, watched by the Chinese model in China for the Versace Summer Palace Royal Garden Winter fashion show. Tenth in the past in different CCTV model contest is in addition to selected models in this competition, the top ten and three of the fierce competition, but also set up three match Session: Versace autumn Fashion show Session event, film and television game show, and Beijing tourism image Session Session messenger race.
Peter? Zhang said the special choice of the Tenth Versace CCTV model contest finalists perform Versace's style, fully embodies the Versace on the Asian market, especially for the Chinese market confidence.
China Fashion Weekly (hereinafter referred to CFW): the international luxury brand companies announced more than semi-annual report shows that even though the brand in the global market, a downward trend in sales, but sales in China still maintain growth, such as LouisVuitton, Gucci these brands. Versace in the Asia Pacific sales situation?
Peter? Zhang (PeterCheung hereinafter referred to as PC): the economic crisis, the Versace sale in good condition, maintaining a steady growth, especially in China have maintained good momentum, and always maintain a positive upward trend. Shop planning and public relations activities are carried out smoothly according to schedule in.
CFW: Versace in the Chinese market expansion plan?
PC: Despite the current shop space more competitive, but we expect that before the end of 2010 the total number of our stores will double the current level. Versace currently 22 stores in Beijing, is expected to the end of 2010, there will be about 44. From the market point of view, change, or quickly. From the retail and customer perspective, we hope to get more resources. CFW: in Milan Fashion Week On, Versus will be re-launched the brand in China have expansion plans?
PC: after a media release that Versus is Versace's second-tier brand, I have to correct what, Versus is not a second-tier brand, but the Versace one of its brands, it has also tended to rock style, not the price positioning low. Now opened its first store in Hong Kong in 2010 many countries have to shop in the world, including mainland China. I think soon, perhaps next year's Beijing consumers will be able to see this style of tough brand.
CFW: Versace in China, the biggest difficulty encountered what? In the Chinese market, Versace product distribution and whether the change than before? Whether local production of product?
PC: I think the biggest problem is currently experiencing around the world are the same, that is, many consumers tend to prefer the brand Clothing Mash together. However, I have been delighted to see the Chinese fashion market is now more diverse, more mature. Therefore, we adjust the original product deployment plan, now Chinese consumers can not go abroad to buy the European market at the same full range of products. Currently we have products in China is a full range of products, rather than a part of.
On product localization issues, Versace and other big difference, they would proceed to China after the implementation of the localization strategy, has even set up factories in China, but Versace always tradition that Versace's clothing and accessories for the 100% Made in Italy.
CFW: In the context of economic crisis, Versace in price will be altered? I am a professional editor from China Product, and my work is to promote a free online trade platform. http://www.himfr.com/ contain a great deal of information about leather wallet money clip , vpl vw100 welcome to visit!
Related Articles -
leather wallet money clip, vpl vw100,
|
Rate This Article  |
|
|
|
|
|
Do you Agree or Disagree? Have a Comment? POST IT!
| Reader Opinions |
|
|
|
|
|
|
|
|
|
| Author Login |
|
|
 |
Advertiser Login
ADVERTISE HERE NOW!
Limited Time $60 Offer!
90 Days-1.5 Million Views
|
|
TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
|
|
|
|
|
ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
|
|
|
|
|
GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
|
|
|
|
|
LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
|
|
|
|
|
MICHAEL BRESCIANI
Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
|
|
|
|
|
STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
|
|
|
|
|
LEVAL AINAH
I am an internet marketer and also an educator. My goal is to help others who are looking to improve...more
|
|
|
|
|
PAUL PHILIPS
For more articles, blog messages & videos and a free e-book download go to www.NewParadigm.ws your p...more
|
|
|
|
|
ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
|
|
|
|
