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Clothing sales know-how: using consumer "take advantage" psychological - Apparel, Women - by ayay wang
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Clothing sales know-how: using consumer "take advantage" psychological - Apparel, Women - by AYAY WANG
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| Article Posted: 06/29/2010 |
| Article Views: 113 |
| Articles Written: 2282 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 605 |
| Article Votes: 0 |
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Clothing sales know-how: using consumer "take advantage" psychological - Apparel, Women - |
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Business,Business News,Business Opportunities
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The reason why there is a great promotional discount lethal, rooted to satisfy the consumer, "taking advantage of" psychological. The first invention "jumping big sale" and "buy one get one" who is very great feeling to consumers accounted for less than he had a great deal. Discount promotions by businesses with more than a decade are still in use for many of the manufacturers of new products enter the market, squeezing out rivals such as the old products to expand market share, the most commonly used mode. Price war is the bloody business battle, whether your marketing is active, or forced, and short presentation to the consumer is more and more benefits. Now that vendors this way, it will have on the promotion efficiency, do not promote sales, since, after a merchandise discount, leaving the consumer price is the psychological discount after you, when you want to restore the original price, consumers do not buy it, so, discount promotions key in "sales."
Is the first promotional activities, as far as possible discounted prices directly reflect the benefits. A survey organizations have found that some products labeled "immediate savings × × element" than marked "original × ×, current price × ×" sales much, because the two promotions have great psychological terms the difference The purpose of a discount or promotion, to make consumers feel benefit, while the "original × ×, current price × ×" Consumers largely considered to be a trap, while the "immediate savings × ×" quite some humane care of the warmth of Consumer Psychology feeling less money, and an advantage.
Second operation should be simple and avoid red tape. Some supermarkets often carry out some promotional activities, such as how much it costs to buy goods, the wine will give you more rights in China News less volume, but the vouchers can also purchase a specific business area, many products do not participate, often see to some consumers who buy coupons are your favorite products. This approach will make consumers feel fooled. Many supermarkets now changed tactics, no matter what you buy, so long as to the cost level, falling commodity prices, or directly back to cash, but actually promoted Sell .
Promotional discount when the final is as far as possible reflect the difference, such a strategy can be attached gifts enhance the attractiveness to consumers, increasing the chances of consumers trying to buy. Or co-promotion, two or more brands Cooperation To carry out promotional activities to enhance their brand and services, while taking benefit sharing, such as Coca-Cola during the Olympic Games and the cooperation between Kodak film was more successful, achieve win-win situation. There is the way of promotion through public relations, such as organizing public relations activities, special events, public activities, methods, which will soon spread rapidly among consumers, so that the brand be enhanced, and directly drive sales. Such as Vidal Sassoon in the mall before the organization's "I show my hair," and invited well-known hairdresser on-site show the same time, there are certain commodity price discounts, the fact that the rapid increase in sales during the event, while the brand popular.
In short, a promotion specific result is the market have the final say, after the program, using various methods to collect relevant and timely information for effective analysis, summarized problems point to the next implementation of the activities be correct, it will help improve sales operations throughout the enterprise level. I am Chinese Manufacturers writer, reports some information about fin tube radiator , silicone turbo hose.
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