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AmicaChips potato chips tracking system launched - Food, AmicaChips, potato chips - the food industry sector by big tree
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AmicaChips potato chips tracking system launched - Food, AmicaChips, potato chips - the food industry sector by BIG TREE
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| Article Posted: 06/30/2010 |
| Article Views: 26 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 800 |
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AmicaChips potato chips tracking system launched - Food, AmicaChips, potato chips - the food industry sector |
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Business,Business News,Business Opportunities
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15 years, AmicaChi ps With a long history Snack foods Brand competition, brand and product to make it into the Italian market. The first is to ensure the highest quality of potato chips, but also need to pay attention to the product of "non-food items," such as product tracking, which can Marken (Markem) of coding and marking system to ensure implementation.
An illustrative figures: in 2004, and Other food products Opposite trend, snack foods increased by 8%. In this part of the growth, product innovation does not play an important role. For example, in a very traditional Italian food does not seem like the more people Spices Or aromatic products.
Become the dominant market AmicaChips president and founder of AlfredoMoratti and other downstream areas Mantua Entrepreneur , They have created a strong asset and has a solid industrial companies, who typically characterized by determination and pride. Moratti said: "AmicaChips built in 1990, actually started from scratch, relying on a company in the same industry experience. I find that they have created everything from work to the Brands Sell . From the beginning, my goal is to produce high-quality snack food and try to sell to observe the sales down to the smallest details. Therefore, we immediately decided to offer products in supermarkets and hypermarkets, to enter modern distribution channels, it first determines the success of the brand, followed by sales success. "
Market analysis data report, AmicaChips occupy 26% of casual Italian food market, and in the past few years, showing a sustained growth. For example, in 2004 the company increased by 20%, turnover of more than 5,000 million euros, after SanCarlo-Pai's Unichips brand. Data Table Understand how companies strive to maintain the quality of credit, the implementation of reliable Service And low cost. For large-scale sales to keep his position has been made, these conditions are necessary. Moratti said: "In later years the acquisition Pandal, Dorita and Mia from one brand to expand the company's size, it also diversified the product line."
Not the same as the current AmicaChips potato chips, the company also offers many other types of lights, and salty snack foods. Moratti particularly want to improve the maize class leisure products, in order to further emphasize the development aspirations, Moratti said they want to continue the acquisition of some major brands intent. However, Moratti stressed: "In these years, the Group's strategy of mass marketing has greatly changed, especially because of the distribution chain to their suppliers to adopt more stringent and restrictive policies, so barriers to entry increase, so Repeat AmicaChips development becomes no longer possible. "
Their aggressive Business Strategy, site promotion and marketing activities through enhanced, by sponsoring high-level sports, prime time TV Marketing and promotion of the brand into the female AmicaChips Consumption Families of sales activities. Efficient production systems and services to create a delicious product is built on the basis of a successful promotion.
Moratti said: "In short, the attention required by a broad distribution chain quality standards, combined with efficient logistics services to enable us to produce, Package And all other aspects of the technology to make the right choice. Therefore, when coding and tracking of products encountered problems, reliability is preferred. We found that as the digital marker Marken and comprehensive coding system supplier, is the ideal Cooperation Partners. "
Achievements and results In the production equipment is an important Investment Plan, AmicaChips cited a recently launched the packaging capacity of 50 grams of packaged snack foods Production Line , And purchased eight new Simionato with long scale Packaging Machine For corn products. But since the goal is to obtain better production tracking, most of the upgrades are particularly involved in coding and marking technology. Therefore, AmicaChips has changed to digital encoding, digital coding to Printer Can handle variable real-time data, allowing operators to the problem from the programming freed.
For primary packaging, AmicaChips have adopted Marken SmartDate heat transfer code printing machine, used directly in the Film Variable data print, sign and Barcode . The system has the printing resolution, precision and reliability are welcome, so that Markem was elected Amica coding system for all the sole supplier, including for the delivery Packaging Materials Posted pressure trademark Cimjet print / labeling systems, and for data collection and transmission of the centralized system, they can achieve the highest standards of the current provisions of data management. In addition, there is more information on the box, it needs to use its cutting-edge technology to improve product quality and efficiency. I am an expert from China Product, usually analyzes all kind of industries situation, such as fellowes cross cut , cross cut shredders.
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