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Japanese children's stationery market trends - Stationery market - office supplies industry by ayay wang





Article Author Biography
Japanese children's stationery market trends - Stationery market - office supplies industry by
Article Posted: 06/30/2010
Article Views: 1233
Articles Written: 2282
Word Count: 652
Article Votes: 10
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Japanese children's stationery market trends - Stationery market - office supplies industry


 
Business,Business News,Business Opportunities
2 to March each year during the time when the Japanese children's admission, enrollment, boom on the eve of the new semester started, but also all kinds of new goods is the market a great opportunity to attract consumers attention. Child Stationery And general stationery used by adults on the use of significant differences. Stationery used by adults is to provide real life in the work required for daily necessities, stationery, however, the main focus of student learning in the process of application is a tool. When children are new to exercise the way through a variety of stationery to understand the uses and purposes, such as scissors and other items for cutting tools is dangerous. Students will learn the ability to adapt to social life, this is the most important function of children's stationery. Children's stationery for the students, the foundation is to establish an important tool for future life. Children's stationery market in Japan can be said that very high market closed. As the main market concentration in the kindergarten and primary school period, as the scope of education-related provisions, making the market the goods are limited to a small area, there are no major breakthrough

Children stationery market characteristics: the actual consumer behavior that led parents. When buying children's products are not limited to stationery, in addition to the preferences of children themselves, the parents pay only a selection of its leadership. In addition to children with can cause Xing

Interesting design, the most important thing is let the parents have the purchasing power of the recognition of product content. Children's stationery market, mainly in between February to April. Looking at sales throughout the year, including children, stationery, general stationery, stationery market in April as a whole for the season around, and then will gradually decline. Among children, the most competitive stationery, shop front display and display booths of goods for sales of the most significant. Department stores and supermarkets, such as store for the admission in April, enrollment season beginning from February to set the theme in particular stores, customer spending to stimulate the use of display in any real effort to start a marketing war, the stationery market has become a hot topic.

But after April 1 of the admission, enrollment season, the dedicated site has been withdrawn for sale, and in this hot period immediately after the sharp decline in commodity prices. General standing stationery store, the merchandise booth placed most common office supplies, or to the beginning of high school-based stationery, sold to a wider range, relative size of children's stationery goods becomes a small number of stalls . Mainly selling "Hello Kitty", "Winnie the Pooh", "Miffy" and other cartoon characters, mainly stationery, children's stationery store will be dedicated fixed display space, but no cartoon characters designed products are not such courtesy. This is the season of children's stationery sales concentrated in the kindergarten and primary school period reasons.

The park, school supplies sales battle started from February, mainly in department stores or supermarkets and other places, met Saturday at all times on or holiday, the whole family went to procurement. If the student's primary schools to implement the provisions of casual class, most parents will be held on the anniversary day of school clothing to be worn, Schoolbag And school stationery needs be purchased. Businesses for sale site dedicated procurement checklist is also available in the presence of disseminated to facilitate the customers check whether the missing items, so if you want to purchase the kindergarten, primary school-related supplies can be said here ranging. So the children to kindergarten, primary school supplies ready to work, regardless of the parents or the stationery business, in terms of store sales are a major event.

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