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The recession, whilst technically over, is culturally still affecting us all. Unemployment is on the rise, and the economy is still in a fragile state. In these financially troubled times, it is more important than ever to maximise the revenue of your business. An important (and too often overlooked) part of doing this is making sure your business has a sign that's up to scratch. Several small businesses have already fallen prey to the trap of relying too heavily on their existing customer base and skimping on presentation. So, signs are useful. No! Essential. But why? Your sign says a lot about your business. With a world where things are too often judged by their covers, your sign can be the difference between a sale and a passer by. The better quality the sign the more sophisticated a customer will expect the shop to be. An old dirty sign tells potential customers that you don’t really care, and that you have a careless outlook on the running of your business. Although a small market, there are actually many companies who sell signs of different styles and colours, and who can personalise it the way that you want it. Here are some of the benefits you can enjoy by investing into these companies: * An authentic look – With a quality sign you show that your business is up-to-date, real, and has values. If you take care of the front of your shop it suggests to the customer that you take care of the inside also. * Relevant – An old sign gives the impression you may be selling antiques at the store. An updated sign means that you can express the foundations of your business through a banner. If you are modern and trendy, get a futuristic sign, if your classic and retro, look for a sign that echoes those values. * Make your brand recognisable: If your advertising budget has been hit hard by the recession you need to big up your company in other ways. An attractive, clear banner at the front of your business will cement your brand into the mind of passer’s by. If your sign is well designed, they’ll remember you. You need to find a company that are willing to make your sign extremely personal. They should be willing to listen to your every word intently, and make the design as you wish it to be. Many companies offer a feature where they can make a prototype of your design before it is officially produced meaning you can get an insight into how it will look. This can be vital if there is a mismatch in communication and it is designed differently to your intention. If the company boasts great communication, and a willingness to redo your design until you’re happy with it, then they are definitely one to consider The most important thing to remember is that people are extremely judgemental. One glance at a shoddy sign and people will assume your products or services will also be shoddy. You need to entice people into your store with a banner that says to people “quality this way!”. If you’re not giving out that message to potential consumers then you really are missing out on sales. Consider getting a new sign for your store – it could prove vital to your businesses success. Did you know that a professional sign, be it a shop front sign or banner can improve the image of your company and an illuminated sign can attract the right customers to you?
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