March 17, 2010, Chengdu during the national rum, alcoholic liquor, executive vice general manager of Korea Co., Ltd. Jingwei told "Global Times", Globe and Mail interview, said that people's prejudices long wine, bring wine to take into account the environmental pollution, waste food, alcohol, etc., but Wine Is an important industry. Liquor industry and to enhance the added value of agriculture is an important industry.
Jiuguijiu Korea Survey Korea Survey of the view that the innovative spirit, of taste need not, because it is irreplaceable. The early 80s, all of China prevailing low level of alcohol drinking, and now there is no low-grade wine market, it was returned to the enthusiastic high wine, many wineries have wine as the high concept, for example, Wuliangye Launched a 60-degree wine, Hengshui Laobaigan re-introduced the so-called magma series. Future development of liquor is the choice of flavor, more traditional process should inherit and carry forward.
Said liquor innovation that should be included South Korea Survey Package Innovation, channel innovation, marketing innovation, and several other aspects of thinking.
Packaging innovation from speaking, China's liquor packaging asking too much. Many people are saying Moon cake Packaging waste, while white wine is more luxury packaging. Abroad, and there are not many well-known wine boxes, such as Remy Martin, Hennessy bottles are naked. They sell is quality, not box. But now the mainstream is such a luxury consumer packaging waste, and many wine enterprises can only conform to this trend. Liquor industry must simplify packaging is one way to go is the development direction of liquor. Although simplified, it must be personal, reflecting his own element, so as to appear different. For example, Maotai Bottles, although the changes occurred in the middle, but later returned to the original vase.
Channel innovation is the development of a general direction of liquor. Liquor industry, the development of the first channel should be the sugar, wine companies, three sugar, wine companies, two stations, provincial sugar, wine, China Sugar & Liquor Co, the planned economy era, all materials by the deployment, manufacturers came out selling sugar, wine company underwriting. Later developed into an individual engaged in the wholesale distributors in the wholesale market, as the liquor Sell The main channel, has been extended to the early 90s. After 1995, professional development of the company as the main channel for the terminal from the professional company, only to sell liquor, including the four areas: supermarkets, Hotels , Were smoking were the hotel, buy. In recent years, this channel has also been unable to meet market needs, innovation has become a pressing channel event, who is leading innovation in the channel, who it is possible to do boss. Korean Survey said liquor should be as innovative channels, like home appliance stores, such as Gome, Suning Appliance and other big chains, in the upstream resources to get the best product they can keep the prices down and lower, downstream of the service to follow up. Integration of resources through the capital's power. Liquor industry, the future is to open this shop Channel, which is the main channel for the future liquor.
Liquor also need innovation in marketing, in the past to send a plate, get a bowl and have been out of date. In fact, no more than two sentences on the pull down liquor held. Pull is strong in high-end media publicity, so if you do not hold high the high wine do not play together. Over the past only in the wine industry magazine publicity, now extends to the central media, financial magazines, international news media. Next move is to engage in tactical sea of people, dedicated marketing team also mushrooming out. I am an expert from China Product, usually analyzes all kind of industries situation, such as linen envelopes , accordion file folders.
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