U.S. market is very large, but the shoe market, the average annual consumption growth rate is very small, essentially flat with the population growth rate; this year the EU market is very dangerous and should not blindly enter. This is held in Dongguan, China International Footwear Show in 2005, experts on Chinese shoes enterprises reminder. However, they also pointed out that as Chinese shoes in labor costs, fixed capital, capital availability and other advantages, the Chinese footwear industry will continue to lead other countries for a long time.
Bacheng imported shoes from China
China International Footwear Fair this year invited several international experts to come to Dongguan, the U.S. footwear distributors and retailers association president PeterMangione is one of them. April 23 afternoon, he entitled "The U.S. footwear market and the global shoes trade market profile," the seminar pointed out that the shoes have Bacheng U.S. imports from China, the Chinese footwear industry and is still a great advantage compared to other countries. PeterMangione introduced from the United States imports 99% of the shoes, but the average consumption rate of less than 1%, while 80% of the shoes imported from China. According to 2003 statistics, China produced 7 billion pairs of shoes, export 5 billion pairs, of which 2 billion pairs are exported to U.S., rest of the world total exports of shoes is about 40% of China. PeterMangione that export shoes, there are three factors that determine competitiveness:
First, labor costs, labor costs represent wages, insurance, labor costs in China continue to increase in recent years have made some adjustments, but higher than in Europe, Brazil and other countries is relatively much lower;
The second is the high fixed capital investment, productivity large quantity production plant. In China, the factories produce more than 20,000 pairs of shoes a lot, many are also concentrated in Dongguan, and in other parts of the world has rarely seen such a great productivity, but also not so concentrated;
The third is the issue of capital availability. Other countries in the world cost of capital is high, the possibility of plant will be reduced. If Mexico is almost zero, because where to get loans they can not plant, do not shoes. Loans in China is relatively easy availability of large capital. PeterMangione that, because China's advantages in the above three, even if further increase labor costs in China, the Chinese footwear industry also with other countries in the relative competitive advantage, will lead a long time.
Static growth in the U.S. market
PeterMangione that the U.S. footwear market has been at a static, no development, if China were to increase their exports, and only compete for other countries that have a market.
He analyzed several major U.S. footwear market features. U.S. consumer spending high, but growth is small, less than 1% growth rate, and 99% of the shoes is imported, its few manufacturers. U.S. footwear market, there are various levels of hard competition in the market shoe chain and brand-name companies are manipulating the price low, shops and more. In addition, consumers can use the existence of fierce competition, financial income, cars, houses, electronic equipment, etc. make up a large proportion of consumption, and Americans have very little leisure time shopping, shopping, little interest. In addition, the aging population is also an important feature of the U.S. population aging, conservative and not easily consumed or not interested in the popular style. The slow growth in personal shopping shoes spending, according to statistics over the past 30 years, individual purchase footwear expenditure in total personal consumption has been decreased. PeterMangione noted that, in this case, to occupy the U.S. footwear market and export more shoes, we must make production quality inspection, quality assurance, but also to pay attention to schedule deliveries. In addition, the export of footwear manufacturers to commercialization. In the U.S. market, exports of goods There are several ways of survival, first in partnership with the brand or chain, the second is to find a shopping agent, and finally a way to do their own independent retailers, but the U.S. only 10% -15% of the independent retailers, this approach is not appropriate for the export of shoes. I am an expert from China Toys Suppliers, usually analyzes all kind of industries situation, such as lightweight nylon backpack , leather pouch for iphone.
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