Mengniu Telun Su, Shu Erie Golden Code and nutrition of milk, bright excellent times ... ... careful consumers may find the last two years, some large supermarkets in the liquid milk Sell Region, a number of packaged, priced higher than regular milk a few dollars or even easily several tens of dollars, "high-end milk" continue. In the near future, including dairy enterprises in Dalian, including some of the smaller local enterprises have also joined the high-end milk milk battle. So why enterprises have introduced high-end milk milk, milk whether these high-end "high" where the market performed? Recently conducted an interview with this reporter.
High milk into the main source of profit for dairy enterprises Why
enterprises have introduced advanced breast milk? Who asked not to be named admitted that the industry is to increase profits points and enhance profitability. He explained that over the years, for various reasons, China liquid milk product prices have been undervalued for a long period of time, even the cheap price of milk in the water. However, because of competitive pressures, price increases milk enterprises dare not rashly, but not a long time to rise up dilemma.
As Raw material Milk prices soaring, since the second half last year, this pressure is increasingly approaching the city milk enterprises. According to Dalian three Huan Dairy Xu, general manager of Universal, at present, the city's purchase price of farm milk has reached 3.8 yuan / kg, 56 cents higher than the same period last year. Although the Year Music from the Heart Huan and have had a price rise, but one or two cents per bag of gains, the price of raw milk had been offset by continued rising. It is forced by this pressure late last year and this year's Spring Festival, Music from the Heart has introduced a bottle of milk and fruit Yogurt , 3 Huan, also recently launched a bottled milk, and is expected to launch in August of this year's high-end high standard milk, regular milk to make up the profit shortfall in the market. Dalian high-end real estate milk milk market this "ice-breaking."
The high-end milk, "High" in the "system" Breast milk to high-end enterprise
provide a new profit point, but also provide consumers a new choice. However, there are consumer questions, high milk easily compared to regular milk a few dollars or even tens of dollars higher than the price, you really value for money? High milk really "high" where? This, Dalian Liu Jinsong, general manager of Music from the Heart of Dairy had to answer.
LIU Jin-song said, from the quality point of view, the current high-end enterprise major milk milk main "high" on the milk. "For example, only produced Mengniu Telun Su Helingeer the 'milk is the core area', bright excellent fold only with their built in Shanghai Jinshan Holstein dairy farm." Of course, the production process and processing and so on, high-end milk generally better than ordinary milk. The final performance of the finished product, usually a protein, fat, vitamins and other nutritional content in a substantial increase.
However, the high price of milk than ordinary milk in the gap, certainly higher than its production cost gap. Liu Jinsong, this is because the company introduced a high-end milk, not only a set of R & D and production system, but also includes the establishment of a service, promotion, including a number of content Marketing System, which is also better than ordinary milk quality and marketing system more efficient, have to pay more costs. "So, high-end milk not only 'high' in the product, the higher the 'system' on."
Monthly average sales growth of high-end milk 15%
Spare no effort to promote dairy enterprises, it has won enough of milk to high-end market share it? Although the major dairy enterprises this as a commercial secret, but the open market research data show sales of milk on the domestic high-end both growth has now reached 15%, outlook is quite good.
Industry analysis, high-end milk in China has been able to be favored, mainly because of people's health awareness and consumption are growing. In addition, Gift Consumption digest a lot of well-known high-end milk. However, there is no national unity in the high-end milk standards to guide it, milk enterprises should avoid relaxation of high quality milk pursuit of excellence, because ultimately depends on the quality of any products to speak of. In addition, the industry advise, development and production of high-end milk can not rush into mass action and the strength and the market according to business needs to do a down. After all, for a long period of time, ordinary milk will remain the largest group of consumers. I am a professional writer from China Crafts Suppliers, which contains a great deal of information about $keyword_li, welcome to visit!
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