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To snatch the market, after microwave oven industry price war, share war, competition once white-hot; materials rose, technical scarcity, the industry will be introduced once the land overnight. Many of the industry to start thinking: microwave oven market, how much cake in the end? Is there a breakthrough in the industry profits?
?? On low-cost expansion in the microwave industry has been desperate when, adhere to technological innovation, Haier, the market began to take the lead in the microwave thrust, its one after another "wave of change set does not change" the switch wave oven, Western furnace, steam heaters turn wave of new products into the market as the downturn in the microwave a breath of fresh vitality. The industry also began to appear immediately play the "price war" or spell of technological innovation related to the development of two major trade dispute.
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?? "Technology war" concern
?? Look back to 2002, before the microwave oven industry, consumers remember more is the "Glanz", the industry giant, the use of low-cost expansion of the most direct way to effectively fight against the international brands market share jumped to 60% once, and led the domestic market, production capacity soared.
?? However, the price of grappling have this out of control, collective enterprises into a "Prisoner's Dilemma" and "spider trap" and unable to extricate themselves. Low-cost strategies to promote market development, has caused even greater drawbacks: cost control result due to lack of product technology. Followed by a chain reaction, consumers mistakenly believe "simply microwave heating tool."
?? On some dead end in this industry, the Haier to a new product "turn wave oven" into a chance for the industry. In the previous 8 years period, Haier has been a participant as experiencing the ups and downs of the industry, and finally, like other companies facing the industry optimized. The difference is that Haier on the development of the industry to judge the state of their own, facing the new century, more mature consumers, Haier opportunistic transformation from silence.
?? Haier turn wave oven is a traditional microwave technology can be described as a historic subversion, bring the whole industry started to pay attention to innovation, after three months, Sanyo also launched wave technology used to switch the "rotating wave oven "Japan at this time, the manufacturers are also actively testing the development transfer wave oven. And the action, no doubt realized the Chinese microwave technology for the first time with the world, the price at the time the smoke of strong hoisted a "values war" of the flag, opened a campaign curtain technology industry.
?? By the success of potential transfer wave oven, Haier non-stop to further innovation, launched in 2004, personal representative of the oven??? Western furnace. More cause for concern is customary for Chinese cooking, the first designed for the Chinese "steam turn wave oven." Haier steam transfer wave oven blockbuster, is the industry defined as "the world's first four kinds of microwave ovens," the traditional microwave oven can not solve a difficult problem in steam.
?? This point, led by Haier, "technical school" has basically become the industry's main genre, indulge in the gifts war, price wars usually wake up the business, have for the "steam" to proceed with technology upgrades, Georgia Lan Shi immediately launched the "steam Seaway", the United States of also launched the "God of Cookery steam Pa", is said LG will also launch in the next year, products can be steamed in the microwave. Thus, the microwave oven market competition from price wars quietly into technology war, industry appeared vigorous.
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? Re scheduled seating
Industry experts believe that since 2002, just two years, Haier microwave ovens to achieve the transformation and subversion, break the industry pattern of re-scheduled solid seating, two of which can not be ignored: First, "Consumer demand for refined" marketing line, the second is "innovation" means.
Insiders pointed out that "to meet consumer demand" is an endless treasure trove of their different levels of mining, harvesting will be distance. "Consumer demand will be refined," which is the key to the success of Haier microwave oven, to each consumers really want, it will win consumers. Whether to increase the effective volume of the transferred wave oven, stove to meet the individual needs of the Western or Chinese-style cooking for the design of the steam transfer wave oven, full product structure, were "detailed consumer demand" results.
?? The face of 2005, the microwave oven industry will show how it kind of pattern? Some industry experts believe this technology is busy with the 2005 competition of the new microwave oven hot. Enterprises such as Haier rely on technological innovation achieved by the strong market position, will drive the industry to achieve "technical warming." But the market still can not rule out the resurgence of the "price war" possible. But if the industry has consciously away from the main business of "price war" to the technology war, the competition will turn rational industry will gradually develop into a new situation. I am China Crafts Suppliers writer, reports some information about komatsu hydraulic pump , aluminum hitch haul.
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