The Corgi Toys era : 1956 to 1995
Main article: Mettoy-Corgi
Corgi Toys was launched in 1956 as a new range of die cast toy model cars by Mettoy Playcraft LTD, the toy car company founded in 1936. These new toy cars were soon a huge hit because at the time they were the only toy cars on the market that included transparent plastic windows, they soon became known as the ones with the windows!
Although Corgi has had many model car competitors ranging from Dinky Toys to Lledo throughout the years, it has fought hard to stay at the top of the market, its name well known to this day. In its first year of trading Corgi sold an amazing[weasel words] 2.75 million cars, making it a clear leader of the British toy car industry. In 1966 Corgi won the Queen Award To Industry and the National Association Of Toy Retailers Highest Standards Award, two very prestigious awards. In March 1969 a year's supply was destroyed in the Swansea factory by a fire - a major setback cutting profits tremendously. Despite this, Corgi continued to remain among top collectibles for many years.
Sales rocketed in the late 1960s and early 1970s after the James Bond Aston Martin DB5 and the Chitty Chitty Bang Bang car was released, but sales were dramatically cut after the 1969 fire. Because of the fire, substantial ground was lost to its main rival Dinky, but by 1971, the Swansea factory was back to full production again after major repairs costing over 1.3 million. The Queen silver jubilee model edition released in 1977 was an instant best seller, along with other nostalgia model: Edward VII coronation state coach of 1901. After a rapid decline of sales, in 1983 economic analysts said that decline was inevitable; children and adults had moved on to more sophisticated pleasures, others however did not agree; they believed if it had not been for the fire there would have been no problem.
Corgi reformed as Corgi Toys Ltd. in 1984, it turned its attention to regaining the British toy company confidence. But three years later Corgi turned to the export market for profits, soon distributing in Australia, Europe and the USA. Very soon after this point Corgi started the Collectors Club quickly gaining worldwide membership.
A Corgi Citron 2CV, promotional for FINA.
In 1989 the company was taken over by Mattel, worldwide toy manufacturing giant (manufacturer of Barbie Dolls and Hot Wheels cars), production was moved to Leicester, the Mattel headquarters. Corgi then bought out its new range: Corgi Classics, selling nostalgia cars, vans and trucks from the 1930s, 40s, 50s and 60s; a huge success aimed at people who had been children at that time giving them the chance to return to their childhood memories, a brilliant innovation that is still running strong today. At around the same period in the US, Corgi released a new range of trucks, fire tenders and buses based on North American prototypes, but was not as successful as hoped.
Corgi Classics Limited
In 1995, Corgi regained its independence as a new company Corgi Classics Limited and moved to new premises in Leicester.
A Corgi model bus. Buses are mainly produced under the "Original Omnibus Company" brand.
Corgi Classics turned to British TV for model ideas, and soon released models such as Mr. Bean Mini, Inspector Morse Jaguar and later even models based on Enid Blyton Noddy tales. A variety of firms ranging from Cadbury's chocolate to Guinness beer to Eddie Stobart haulage have had Corgi scale models made of their road vehicles. In 1995 Corgi introduced a new range of 1/76th scale UK & Hong Kong bus models under the Original Omnibus Company banner, by 2007 the total number of individual model releases in this sub-range had exceeded eight hundred.
In 1999 Corgi Classics Limited was taken over by Zindart - a US collectors specialists. By 2000, as in the 1960s, Corgi was once again the UK top model maker. In 2002, Corgi bought the rights to the Lledo name (and many of the molds), taking over the popular Days Gone series. The Lledo Vanguards series was also acquired in the deal. Days Gone and Vanguards models were sold by Corgi under the Lledo moniker until 2004, after which the Lledo name was dropped and the models officially became part of the Corgi Classics line.
In 1999, Corgi debuted the wildly popular Aviation Archive line of diecast military airplanes. Beginning with 1/72 scale, Corgi created one of the most expansive and widely collected lines of highly detailed limited edition collectable die-cast metal aircraft. This line has been expanded in successive years to include new moulds and liveries and even new scales, such as the super-detailed 1/32 scale Aviation Archive line. Corgi followed with a new line of 1/50 scale Armored Vehicles ranging from WWII up to through the Vietnam War. In 2006, Corgi broke new ground offering hand painted, spin-cast metal figures and soldiers in the 'Forward March' series which compliments their 1/32 and 1/50 scale lines of vehicles.
Corgi Classics Limited continues to this day to produce highly detailed, die-cast models of the world most popular vehicles, remaining still very popular amongst both children and adults.
In May 2008 international models and collectables group Hornby announced the acquisition of Corgi Classics Limited for 8.3 million pounds.
Famous Corgi Classics Limited models
This is a list of a few of the most famous Corgi Classics Limited models:
Inspector Morse Jaguar
Mr. Bean Mini
The Italian Job Minis
Doctor Who's TARDIS and Daleks
The Dukes Of Hazzard Dodge Charger with Bo and Luke figures
Basil Fawlty hitting his car with a branch
USS Enterprise (NCC-1701-D) and some other Star Trek ships, including Romulan and Klingon vessels.
See also
Mettoy-Corgi for detailed history of Corgi under the original parent company
Die Cast cars
Jada Toys
Model commercial vehicle
Maisto
Tomica
Majorette
References
^ UPDATE 1-Hornby adds model car maker Corgi to its collection Deals Mergers & Acquisitions Reuters
External links
Corgi website
Corgi corporate website
OOC Zone - An online database covering Corgi's Original Omnibus Co range of 800 plus models
The Model Bus Website has a large photographic collection of Corgi Classic & OOC model buses
Categories: Hornby Hobbies Model manufacturers Toy cars and trucksHidden categories: All articles with specifically-marked weasel-worded phrases Articles with specifically-marked weasel-worded phrases from March 2009 I am China Crafts Suppliers writer, reports some information about toy basketball hoops , logo stress ball.
Related Articles -
toy basketball hoops, logo stress ball,
|
